Mobile commerce is prevalent, with businesses using mobile apps. However, customers often delay purchases after discovering products due to app engagement issues. The feedback from customers shows a difficulty in decision-making during payment.

The legacy product of the mobile app faced challenges in effectively presenting its content for purchase. Customer feedback underscored issues with the discovery process of the goods sold in the app. The interface was cluttered with content that occasionally led users astray from their intended product. Furthermore, during the critical product discovery phase, the application struggled to captivate buyers' attention, hindering their ability to explore and engage with the offerings.

My task was to provide solutions to the pain points that users encountered.

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Collaborating with the design team, I excelled at delivering the highly anticipated migrated email experience. This was an exciting adventure for me in that this was a key deliverable for the business of Outreach.io, helping them to deliver high-worth design and user experience to their clients.

• Delivered easily relatable UX experience of product features so that users' perceptions and expectations were adequately cared for
• Produced high-quality UI designs for each project so that designed solutions could effectively communicate to project managers, developers and design director
• Developed UI interactions that felt natural to the psychological expectations of users
• Created prototypes to further assist project managers, developers and stakeholders understand how product features work
• Reproduced project goals into actionable tasks that were documented and tracked in JIRA
• Developed components that were added to the Design System library of the entire UX design team
• Provided component documentation guide for the design system to adopt new components
• Ensured all personally created components met accessibility standards as defined by WCAG
• Conduct internal testing to validate solutions before shipping to customers
• Provided pros & cons for each design exploration to guide stakeholders’ understanding of the best solution for the product
• Endeavour to align the Design System to the implementation equivalent so that developers don't have to build custom components all the time
• Cooperating with researchers, product experts and relevant stakeholders to assess users' feedback and perform iterations until a satisfactory solution was achieved
• Designed with developers in mind, ensuring my solutions were as feasible as possible for developers to implement
• Consumed data from feature telemetry to track how users interacted with the product so that improvements could be made

Delivered high-worth designed solutions obtained through research and smart implementations of various business-to-business (B2B) and business-to-consumer (B2C) digital products which include banking apps, fitness app, resource management, productivity apps, environmental sustainability app, etc. Often worked on more than one project at any given time while maintaining high standards with all product roll-outs.

• Liaised with business stakeholders to understand and propose designs that were aimed at serving the businesses and their client’s needs
• Produced high-quality UX experience for products
• Delivered excellent UI designs to match the clients’ brands and ensure their business values are perceived by the products we developed
• Created prototypes to further assist project managers, developers and clients understand how product features work
• Developed designs for multiple websites
• Defined and designed the components used to implement/build the websites
• Carried out UX research (client interviews) to understand project needs
• Designed components for design systems library
• Ensuring components met accessibility guidelines
• Maintained integrity and consistency of design system library projects
• Produced designs for web-based products with their respective platform for use (desktop and mobile)
• Conducted QA (design quality assurance) for projects, ensuring that designs and implementation were as similar as possible
• Maintained good communication with developers and stockholders so that projects progressed smoothly

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