Fabio Da Cruz

Fabio Da Cruz

Product (UX/UI) Designer in Zürich, Switzerland, He/ Him

About

Product and Visual Designer (UX/UI) from Switzerland – with roots in graphic design, crafting digital experiences for brands and products along with other creatives for over 7 years. Specialised in user interface, user experience, branding & Identity, visual language, design systems and art direction.

Currently based in Zürich, previously in Belgrade, London and Copenhagen.

Contact

Website
Dribbble

Work Experience

2023 — Now
Zürich, Switzerland

Design thought leader in the execution of D2C experiences creating customer-facing digital experiences for multiple brands and platforms, across retail, in-vehicle, web, mobile, and wearable interfaces.

2021 — 2023
Zürich, Switzerland

Leading the build-out of the new design system, as well as the new visual language for Switzerland's leading online job portals Jobs.ch and Jobup.ch (B2C).

2021 — 2021
Belgrade, Serbia

Initiated the first design system for the platform jobcloud.ai, a Swiss leading platform for recruiters (B2B). Led the build-out of the new design language.

2019 — 2021
Belgrade, Serbia

Led and developed client and in-house projects in e-commerce by providing expertise in branding, graphic design, interfaces and mobile design.

2017 — 2018
Belgrade, Serbia

Conceptualized client projects with brands in fashion, cosmetics, retail and services for e-commerce products using Magento solutions.

2017 — 2017
Belgrade, Serbia

Conceptualized and rendered all digital assets for high level clients. Worked with brands to create or optimize their brand and digital strategy.

2016 — 2017
Copenhagen, Denmark

Designed all graphic assets for the seasonal collections (SS/AW) in 2016 and 2017. Art direction and rendering of all digital and print material.

Education

2012 — 2015
Geneva, Switzerland

Graphic and Media Design Specialisation

2014 — 2014
Copenhagen, Denmark

Semester exchange in the Visual and Interaction Design department

2008 — 2012
Lausanne, Switzerland

Interaction Design Specialisation

2008 — 2012
Lausanne, Switzerland

Fine Arts Specialisation

Projects

2021

Helping recruiters to hire better candidates in less time and get qualified candidates. The platform is the unique access to the leading job portals in Switzerland. As a designer I was in charge of the eCommerce part (marketplace) and the creation of the first complete design system of the platform.

2020

An inside track on what other clever people in eCommerce are working on, to give ideas and encouragement to make a difference. As a designer I was in charge of the art direction of the project within areas of expertise of branding, Identity & Strategy, Illustrations, Print Design, User Interface, User Experience, Mobile Design and Typography.

2019

Find the best talent and build out your remote team with the best fully-vetted digital talent from around the world. As a designer, I was in charge of the art direction of the project within areas of expertise of branding, Identity & Strategy, Illustrations, Print Design, User Interface, User Experience, Mobile Design and Typography.

2018

Creation of the entire digital and print experience for the Autumn 2017/ Winter 2018 collection, with a focus on the digital webshop and print material for marketing and social media purposes.

Side Projects

2021

Graphic Design and Campaign for the Exhibition to exhibit the artist work in public spaces in an effort to show passers-by the interaction between nature, art and architecture.

2020

Graphic Design and Campaign for the Exhibition to exhibit the artist work in public spaces in an effort to show passers-by the interaction between nature, art and architecture.

Volunteering

2019 — Now
Geneva, Switzerland

Collectif 1m83 Art has been inviting contemporary photographers to exhibit their work in public spaces.

2014 — 2016
Zurich, Switzerland

Researching Inequalities and Normativities in the field of Higher Art Education

2010 — 2013
Bourg-en-Lavaux

Educational coaching and raising funds for activities for around 100 children.

2015

Winner of the competition for the official website

2013

Winner of the competition for the theater play

2012
Award of Excellence from Ecole Romande d'Arts et Communication

Price for best results in theory and practice.