Notable Brands: Tilden Cocktails, Neato, Micheal Todd Beauty, No Code MBA

• Led a creative team of 5, implementing streamlined workflows to deliver exceptional service and maintain smooth operations for both internal and client-facing processes.

• Developed comprehensive brand strategies and marketing plans for small businesses, leveraging deep insights and creative vision to drive growth.

• Created personalized marketing blueprints for clients, including buyer's journey mapping, consumer behavior analysis, funnel strategy, and strategic campaign development.

• Oversaw marketing efforts for clients, ensuring timely and efficient goal attainment while conducting data-driven analysis to optimize campaign performance.

• Optimized client websites on WordPress and Webflow, enhancing their ability to attract ideal clients and drive conversions.

• Conceptualized and delegated the creation of compelling storytelling content for clients and studio's social media channels, enriching engagement and brand narratives.

• Produced diverse content including graphic design, photography, articles, and presentations for both clients and studio platforms, contributing to captivating online presence.

• Strategically planned and executed marketing campaigns across multiple channels, resulting in enhanced brand visibility and engagement for both the studio and clients.

• Spearheaded social media growth across multiple platforms, including Instagram, Facebook, Twitter, and Reddit, significantly expanding the company's online presence.

• Built and managed a thriving Discord community, growing it to 80,000+ members in 14 months, and led a team of 9 moderators to maintain engagement through virtual events and community initiatives.

• Developed and executed data-driven marketing campaigns, consistently delivering high-quality content aligned with brand guidelines, resulting in increased user engagement and retention.

• Tailored messaging to diverse user segments, enhancing brand engagement and contributing to a deeper understanding of the app's user base.

• Established strategic partnerships with AI art influencers and key community stakeholders, elevating the brand's presence and impact in the industry.

• Conducted regular analysis of social media performance, providing actionable insights through weekly, monthly, and quarterly reports, and identifying emerging trends.

• Created, edited, and shared engaging social media content including photography, video, and graphic design, enhancing brand visibility and customer engagement.

• Developed and implemented comprehensive marketing strategies, resulting in increased follower growth, engagement, and brand loyalty across all social media platforms.

• Managed social media presence on Instagram, Facebook, and Twitter, while maintaining an up-to-date website with current product offerings.

• Established and nurtured relationships with food influencers and local media in Toronto, expanding the brand's reach and presence in the market.

• Crafted compelling digital and in-store copy for products, posters, and social media, effectively communicating brand messages and driving customer interest.

• Oversaw community management, promptly addressing customer inquiries and feedback on various online platforms, including Google Reviews and direct messages.

• Served as key liaison for agencies, coordinating events, media interviews, and managing public relations inquiries to enhance brand visibility and reputation.

• Managed the production and printing of in-house marketing assets, ensuring cohesive branding across all materials.

• Developed and implemented a comprehensive social media strategy across all current platforms, driving brand awareness and engagement.

• Coordinated social media marketing activities across departments, secured PR opportunities, and established strategic partnerships with key stakeholders.

• Created and executed engaging social media content, including compelling copywriting, to enhance brand resonance and user engagement.

• Managed online communities across all brand channels, providing responsive social customer care and fostering potential client relationships.

• Integrated various social media platforms to create a cohesive brand presence and maximize audience reach.

• Designed and implemented effective social media strategies that consistently met and exceeded marketing targets.

• Led the creation and publication of original, high-quality content across multiple platforms, driving audience engagement and brand awareness.

• Managed company social media accounts, ensuring consistent, up-to-date content and maintaining a cohesive brand presence.

• Collaborated with writers and designers to produce compelling, informative content that resonated with the target audience.

• Partnered with vendors to generate excitement and buzz around site launches through coordinated social media campaigns.

• Produced comprehensive monthly reports for each social media channel, providing valuable insights and performance analytics to guide strategy refinement.

• Actively engaged with industry professionals on social media platforms to expand and strengthen professional networks.

• Oversaw the layout and design of social media accounts, ensuring a visually appealing and consistent brand image.

• Developed and implemented creative strategies, including promotions and competitions, to attract prospective customers and vendors.

• Utilized Google Analytics to develop data-driven social media strategies, contributing to business growth and success.

• Generated valuable sales leads through strategic use of Facebook, Twitter, LinkedIn, and Instagram.

• Created and promoted engaging content including blog posts and videos to enhance brand presence and excitement.

• Developed and executed short-term and long-term marketing plans, aligning personal objectives with organizational growth.

• Provided comprehensive support to the Director of Media & Marketing across various initiatives.

• Organized and managed speaking engagements, conferences, webinars, and email campaigns.

• Maintained and grew company's social media presence across multiple platforms.

• Collaborated with Sales Manager on conference preparation and execution.

• Coordinated marketing materials across digital and physical formats, ensuring brand consistency.

• Managed company website and digital output, enhancing online presence.

• Facilitated communication between CEO, Marketing, Sales, Graphic Design, and Website Design teams.

• Developed and implemented comprehensive social media strategies across Facebook, Twitter, Instagram, Medium, Blogger, and LinkedIn.

• Created engaging social media content and copywriting to foster brand resonance and user engagement.

• Managed online communities across all brand channels, providing responsive customer care and nurturing potential client relationships.

• Utilized Google Analytics and Hootsuite to track performance, report on trends, and provide actionable recommendations for strategy refinement.

Website custom designed on Figma and developed on Webflow