Fatima

Fatima

Creative Marketing Lead in Toronto, ON, She/Her

About

Hi 👋🏽 I am Fatima.

I am a multifaceted brand cultivator specializing in bespoke brand + web development, content creation, creative direction & community cultivation. My expertise lies in transforming brands into immersive digital experiences that resonate & impact.

Work Experience

2022 — Now
Head of Retention at starryai inc.
Remote

🚀 Social Media & Community Growth Strategist
✶ Orchestrated the strategic expansion of the company's social media presence on platforms including Instagram, Facebook, Twitter, Reddit, and emerging channels.

👥 Community Builder & Leader
✶ Pioneered and cultivated a vibrant Discord community, achieving a remarkable milestone of 80,000+ members within just 14 months.
✶ Directed and ensured the sustained engagement of an 80K+ member community, adeptly coordinating virtual events and community schedules with a proficient team of 9 moderators.

📈 Marketing Maven & Content Curator
✶ Developed and executed compelling marketing campaigns, consistently delivering high-quality, engaging content on social media platforms while adhering to brand guidelines.

🔥 Brand Engagement Strategist
✶ Drove brand engagement and heightened awareness by tailoring messaging to cater to diverse user segments, contributing to a deeper understanding of the app's user base.

🤝 Partnership & Alliances Builder
✶ Successfully forged strategic partnerships with influential AI art influencers and other key community stakeholders, elevating the brand's presence and impact.

📊 Social Media Performance Analyst
✶ Systematically reported on social media organic performance, providing valuable insights on a weekly, monthly, and quarterly basis while conducting in-depth trend analyses.

2020 — Now
Remote

Notable Brands: Tilden Cocktails, Neato, Micheal Todd Beauty, No Code MBA

🎨 Creative Team Leader & Operations Maestro
✶ Directed a dynamic creative team of 5, ensuring streamlined workflows to deliver exceptional service to the studio's clients and maintain the smooth operation of internal and external processes.

🚀 Strategic Brand & Marketing Visionary
✶ Conceived and crafted comprehensive brand strategies and marketing plans for small businesses, leveraging deep insights and creative vision.

🤝 Personalized Marketing Blueprint Creator
✶ Collaborated closely with clients on a 1:1 basis to develop personalized marketing blueprints, including buyer's journey mapping, consumer behavior analysis, funnel strategy, and the creation of strategic marketing campaigns.

👥 Client-Centric Marketing Supervisor
✶ Oversaw and guided the team in executing marketing efforts for clients, ensuring timely and efficient goal attainment.

📊 Data-Driven Campaign Analyst
✶ Methodically analyzed data and generated reports on marketing campaigns to ensure targets were met, making data-driven adjustments to enhance marketing plans.

🌟 WordPress & Webflow Optimization Expert
✶ Elevated client websites on WordPress and Webflow, optimizing them to attract ideal clients and drive conversions.

✒️ Storytelling Maven
✶ Conceptualized and delegated the creation of compelling stories for clients and personal social media channels and blogs, enriching content and engagement.

📈 Marketing Campaign Strategist
✶ Strategically planned and executed marketing campaigns for both the studio's social media channels/blog and various clients, resulting in enhanced brand visibility and engagement.

🎨 Versatile Content Creator
✶ Produced diverse content, including graphic design, photography, articles, slides, and more, for both clients and the studio's social media channels and blog, contributing to captivating online presence.

2021 — 2023
Marketing Manager & Content Creator at Nadege Patisserie
Etobicoke, ON

📸 Creative Content Producer
✶ Proficiently created, edited, and shared captivating social media content encompassing photography, video, and graphic design.

🚀 Digital Marketing Strategist
✶ Formulated and executed marketing strategies tailored to the Nadège brand, fostering follower growth, engagement, and brand loyalty across all social media platforms.

🌐 Social Media & Website Manager
✶ Effectively managed all social media platforms, including Instagram, Facebook, and Twitter, while ensuring the Nadège website remained up-to-date with fresh product offerings.

🌟 Influencer Relationship Builder
✶ Established and cultivated relationships with food influencers and local media entities within Toronto, enhancing the brand's presence and reach.

✍️ Copywriting Maestro
✶ Crafted engaging digital and in-store copy for products, posters, and social media, delivering compelling messaging to captivate audiences.

💬 Community Engagement Expert
✶ Meticulously maintained community management, responding to customer inquiries and feedback on various online platforms, including Google Reviews and direct messages.

🤝 Agency Liaison & Event Coordinator
✶ Acted as the key liaison for agencies, orchestrating events, media interviews, and managing public relations inquiries, promoting brand visibility and reputation.

🖨️ In-House Asset Producer
✶ Managed the production and printing of essential in-house assets, including posters, tags, and labels, ensuring cohesive branding and marketing collateral.

2022 — 2022
Social Media Strategist & Coordinator at Neato
Remote

📊 Social Media Strategy
✶ Held accountable for devising and executing a comprehensive social media strategy encompassing all current platforms.

🌐 Coordination & Networking
✶ Served as a key liaison to synchronize all social media marketing activities, sourcing content from various departments, securing PR opportunities, and forging strategic partnerships with key stakeholders.

🎨 Creative Content Creation
✶ Assumed responsibility for crafting and implementing captivating social media content, including copywriting, to foster brand engagement and resonance.

👥 Community Building & Engagement
✶ Proficiently managed and nurtured online communities across all brand channels, addressing social customer care, engaging potential clients, and fostering synergy among various social media platforms.

2017 — 2018
Social Media Manager at Eventspot
Toronto, ON

🚀 Social Media Strategy
✶ Expertly designed social media strategies to meet and surpass marketing targets.

📝 Content Creation and Management
✶ Spearheaded the creation and publication of original, high-quality content to engage and inform the audience.

📲 Social Media Account Administration
✶ Managed and maintained the company's social media accounts, ensuring consistently up-to-date content.

📚 Collaborative Content Curation
✶ Collaborated with writers and designers to create compelling and informative content that resonated with the audience.

🎉 Vendor Engagement
✶ Partnered with vendors to generate social media excitement surrounding our site launch, fostering anticipation and buzz.

📊 Data-Driven Reporting
✶ Produced monthly reports for each social media channel, providing valuable insights and performance analytics.

🌐 Network Building and Outreach
✶ Actively engaged with industry professionals via social media to expand and strengthen professional connections and network.

🎨 Layout Oversight
✶ Supervised the layout and design of social media accounts, ensuring a visually appealing and cohesive brand presence.

📈 Innovative Customer and Vendor Attraction
✶ Proposed and implemented creative strategies, including promotions and competitions, to attract prospective customers and vendors

2016 — 2017
Marketing Coordinator at SecurU
Milton, ON

📊 Data-Driven Social Media Strategy
✶ Leveraged Google Analytics to craft data-driven social media strategies, driving business growth and success.

💼 Sales Lead Generation
✶ Proficiently harnessed the power of Facebook, Twitter, LinkedIn, and Instagram to generate valuable sales leads, contributing to business expansion.

📝 Content Creation and Promotion
✶ Creatively developed blog posts, videos, and generated online buzz to enhance brand presence and excitement around SecurU.

📈 Strategic Marketing Planning
✶ Took ownership of developing both short-term and long-term personal marketing plans and objectives, contributing to personal and organizational growth.

2015 — 2016
Marketing Coordinator & Social Media Manager at PolicyMedical
Richmond Hill, ON

🤝 Collaborative Support to Director of Media & Marketing
✶ Provided invaluable assistance to the Director of Media & Marketing, supporting their various responsibilities and initiatives.

📢 Event Organization & Campaign Management
✶ Orchestrated speaking engagements, conferences, webinars, and email campaigns, ensuring successful execution and engagement.

📱 Social Media Management
✶ Effectively managed and maintained the company's diverse social media channels, enhancing brand visibility and engagement.

📈 Sales Support & Conference Preparation
✶ Collaborated with the Sales Manager to prepare for conferences, contributing to successful sales endeavors.

📋 Marketing Material Coordination
✶ Assisted in coordinating the company's marketing materials, encompassing both digital and physical formats, ensuring a cohesive brand image.

🌐 Website Management & Digital Oversight
✶ Played a pivotal role in managing the company website and digital output, contributing to an enhanced online presence.

🤝 Cross-Functional Liaison
✶ Acted as a bridge between the CEO, Marketing, Sales, Graphic Design, and Website Design teams, facilitating effective communication and collaboration.

2016 — 2016
Social Media Specialist at Variation Media
Oakville, ON

🚀 Strategic Social Media Leadership
✶ Accountable for crafting and executing a comprehensive social media strategy across various platforms, including Facebook, Twitter, Instagram, Medium, Blogger, and LinkedIn.

🎨 Creative Content Creation
✶ Spearheaded the creation and implementation of engaging social media content, including copywriting, to foster brand resonance and engagement.

👥 Community Management
✶ Proficiently managed and nurtured online communities across all brand channels, addressing social customer care, engaging potential clients, and fostering synergy among various social media platforms.

📊 Data-Driven Insights & Reporting
✶ Demonstrated ownership of platforms such as Google Analytics and Hootsuite, consistently tracking, reporting, and providing insights on trends, along with actionable recommendations.

Projects

Ongoing

A curation of creative projects developed for various clients.

2023

Website custom designed on Figma and developed on Webflow

Side Projects

2023

Ideation and creative explorations for personal brand initiative.

Education

2015 — 2020
Bachelor of Design at OCAD University
Toronto, ON
2011 — 2015
Bachelor of Commerce at McMaster University
Hamilton, ON

Certifications

2016
Frontend Development from Bitmaker

Contact

Twitter
LinkedIn
Instagram