About
I'm Fatima Soni, a UX designer blending the creativity of a BFA in Fine Art with cutting-edge UX skills from DesignLab. I craft intuitive, visually stunning digital experiences
Education
Four in-depth case studies prepared.
Research, analysis, wireframing, prototyping.
Collaborative tools, Figma, Miro and group crits.
Effective communication skills
Increased awareness of diversity and inclusivity in modern Pakistani society.
Work Experience
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Developed a comprehensive design system, boosting user satisfaction by 20% through intuitive and accessible design practices within the AI industry
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Led data visualization efforts through competitive research and iterative testing
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Re-designed lead pages and provided valuable feedback to stakeholders.
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Created hi-fi wireframes for a calling feature to be integrated within the software.
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Write, develop and design content on a digital platform
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Organize back room and floor merchandise
Side Projects
Certifications
8-week Product Designer certification program at Co.Lab, where I collaborated with two developers and a product manager to build a real product. Key responsibilities included:
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Market Research: Performed comprehensive market research to understand industry trends and target audience requirements, informing design decisions and strategy.
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User Testing: Conducted thorough user testing to gather insights and feedback, ensuring the product met user needs and expectations.
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Wireframing and Prototyping: Created detailed wireframes and interactive prototypes to visualize and refine the product design.
Awards
In recognition of outstanding artistic talent and my exceptional contributions to the world of art, demonstrating a mastery of various mediums and a profound ability to evoke emotions and provoke thought through my work.