Eugenia Novikova
Chief Marketing Officer in Moscow, RU (or remote), She
Work Experience
2020 — 2022
Moscow, Russia
- Development and execution of the marketing strategy along with GTM strategy aimed at attracting new customers, partners, and employees on the key markets (RCIS, SEA, Europe, and the USA) by implementing tactics such as but not limited to demand generation campaigns, ABM, digital marketing, conferences and events, thought leadership, and PR
- Company positioning and brand values statement creation to show through corp websites, visual brand, and style, unified tone of voice. Branding and rebranding
- Core product positioning. Defining customer pain points, value, differentiators, and messaging
- $1mln+ marketing budget planning and execution
- Regional marketing campaigns development and execution to drive high-impact, multi-touch campaigns covering customer acquisition and growth
- Multilingual content production, management, and distribution - company blog, webinars, slide decks, etc
- Company's corporate website management. Coordination of the new company website launch
- Building and maintaining ongoing communications with the sales teams to develop and implement an ABM strategy that combines email marketing, digital marketing, events, and other field marketing channels
- Social media content creation and management, and presence on other digital platforms
- Coordination of worldwide PR and co-marketing activities together with partners and customers
- Analysis of the local and global competitors activities in target markets
- Reporting on KPIs
- Distributed team management
2018 — 2020
Moscow, Russia
- Development and implementation of 1Ci Digital Strategy for managing company's reputation and promotion of 1Ci brand & 1C products WW on the Internet
- Conducting keyword research, analysis and identifying keyword opportunities to drive more qualified traffic from search engines. Technical SEO implementation
- Coordination with product marketing team to identity, optimize, and promote content for targeted keywords/phrases in order to increase traffic of all corporate websites (www.1Ci.com, www.1Ci.pl, www.1Ci.ro, www.1Ci.it, www.1Ci.es, de.1Ci.com, 1Ci.com.tr) from organic, paid, and social marketing
- Development and execution of marketing campaigns to increase brand awareness and generate leads through different digital channels (Google Ads, FB, IG, Bing Ads, LN, Quora, Reddit, Ya.Direct, Oath etc.) in different languages: English, German, Polish, Romanian, Italian, Spanish, Turkish
- Data reporting on key performance metrics and analysis to increase scale and campaigns efficiency - A/B testing in order to improve campaigns performance through optimized messaging and targeting
- Building of leads nurturing campaigns for different TAs (end-users, developers, partners) using GetResponse marketing automation platform. Lead scoring strategy creation and implementation
- Collaboration with design team to develop creatives for emails and landing pages - Managing of corporate social media presence across channels including Facebook, Twitter, Instagram, LinkedIn, YouTube, Telegram
- Monitoring of market trends and competitors to determine marketing opportunities and reveal new opportunities to improve visibility of corporate websites
- Managing digital team
Contact
LinkedIn