Erica

Erica

Product Designer in Toronto

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Work Experience

2014 — Now
Designer at Freelance
Remote

Designed for clients in the health-tech, retail, and hospitality industries. Worked on various projects such as web and mobile applications, marketing websites, motion graphics, and video post production.

2021 — 2023
Remote

Worked closely with Product and Engineering teams to deliver significant web and mobile app features through user research, design, and testing. This contributed to Newton becoming one of the few and early OSC registered crypto trading platforms in Canada.

Spearheaded the creation of Newton's Design System to reach a shared language and understanding of Newton's design patterns across all departments. This resulted in faster development, improved QA, and a consistent user experience.

Played a pivotal role in revamping Newton's website to empower Marketing teams to self-serve and to align with the company's branding.

2017 — 2021
Toronto, ON

Drove the vision, competitive and user research, wireframes, mockups, prototypes , and usability testing of engaging user interfaces. Tackled projects for clients in the health, telecommunications, and retail space.

Presented solutions to stakeholders and cross-disciplinary teams to ensure usability and accessibility in products. Enhanced experiences through the use of motion and microinteractions.

2014 — 2017
Design Lead at ITW Consulting Corp.
Markham, ON

Conceptualized and produced websites, mobile applications, and web applications from end to end. Led all design communications, including design reviews with stakeholders and cross-disciplinary teams. Delivered products in the food, music, construction, retail, and telecommunications industries.

Implemented new design processes and rituals to foster a more efficient and collaborative environment.