Passionate about AI powered design
About
I enjoy helping companies tell their brand stories through buttery smooth visuals and narratives that stick. When i'm not designing I’m extending my 950 day streak on duolingo learning Japanese
Contact
Education
AI SKILL SUMMARY
Technical Writing
- Wrote critical analysis reviews on the state of Generative Adversarial Networks (GANs) and Convolutional Neural Networks (CNNs).
Data Preparation & Visualisation
- Executed visualisation of models performance via matplotlib, numpy & seaborn
- Cleaned and wrangled twitter dataset for textual analysis course project.
Using programming languages
- Implemented basic computer vision tasks like segmentation, object detection and classification using MATLAB and OpenCV.
- Built simple machine learning models to solve classification and predictions based tasks.
Projects
Easy Data Augmentation for Hate Speech Classification Developed a deep learning model which used text based data augmentation methods to greatly improve performance on an imbalanced hate speech dataset.
Work Experience
A fintech startup building the infrastructure for payments in the MENA region
• Aided outreach efforts of the sales & commercial team by designing and templatising 15 high level pitch decks.
• Collaboratively developed a visual representation of the company culture by crafting the brand values document.
• Developed marketing collateral for the product team to effectively inform and educate B2B clients on the company's offerings whilst addressing their pain points.
• Collaborated cross-functionally with sales, marketing & product to ensure brand consistency across touchpoints.
• Raised lead generation traffic to website by 15% through digital content created for marketing campaigns
Working independently with SME’s and tech startups.
• Liaised closely with clients to outline vision, pitch art direction & execute designs which met desired objectives.
• Facilitated brand discovery workshops to shape strategy & achieve buy-in from key decision makers.
• Designed and developed logos, visual identities & collateral whilst closely collaborating with marketing heads.
• Performed and gathered insights from qualitative UX research to improve UI design
• Reviewed brand design work created created by junior designers.
Frontier network is an accelerator and co-working space for blockchain, AI and emerging tech startups.
• Pitched effective brand strategy proposals to company stakeholders and clients, sharing insights.
• Managed creation & development of visual identities for incubated brands ensuring visual consistency.
• Designed high level presentation decks to support in-house fintech & blockchain start-ups raising capital.
• Effectively translated subject matter on web3 to solid design content for promotional materials and sales decks.
• Designed & maintained three marketing websites used for creating brand awareness with consumers & investors.
• Generated leads by interacting with prospective corporate customers during official events.
SDN is a not-for-profit organisation supporting people affected by extractives industry and weak governance in Africa
• Collaboratively engaged in UI/UX development for website landing page & lowered visitor drop off rate by 11%.
• Improved the speed of social media content creation, by initiating the use of Canva, onboarding marketing team and providing predesigned templates which increased their autonomy and flexibility.
• Increased consistent visual brand representation across mediums by designing detailed company style guide.
• Designed print media publications and reports from concept through completion using Indesign.
• Created graphic and motion-graphic collateral for digital marketing campaigns, web landing pages, etcetera.
• Engaged in brand governance by onboarding five team members on the use of the fonts via the styleguide.
• Handled liaising process with the printing press vendors ensuring colours, bleed and quality met print standards.
Freelancing and working remotely via Upwork
• Conceptualised and designed social media content (Facebook and twitter) for a bank’s marketing campaign which ....obtained 750,000 app downloads, whilst working under marketing leadership.
• Gained insights into creative brief development, client job interpretation, creating quotes (using Excel).
• Developed fluency in the use of Adobe suite software, Illustrator, InDesign, Photoshop.
• Enhanced presentation skills, through pitching created brand concepts and visual collateral.
• Improved proficiency in effective visual & written communication by developing client proposals & creative briefs.
Certifications
I gained an insightful understanding of the impact brand marketing can have on product development and growth. Furthermore, I learnt how to utilise brand marketing frameworks and systems to shape business strategy and drive growth