About
I am a visual storyteller, art director, and design manager with a specialty in experiential graphics and design solutions.
Brainstorming and executing high quality design work with a hands-on strategic mind-set is my passion. With a multi-faceted skill set from storyboards for children’s toys to wayfinding signage, I excel in working collaboratively with marketing managers, content creators, and cross-functional teams with a positive self-starter attitude.
Work Experience
Provides art direction, design solutions, and process management for Baby Einstein and other international brands by leveraging customer insights through all touch-points. Gives design mentorship and leadership for junior designers in a fast-paced environment.
Led initiatives to conceptualize and craft high quality brand product marketing assets across online and offline marketing channels including in-store experiences, packaging, digital, social, and print graphics. Also directed all physical activations including endcaps, shop-in-shops, tradeshows, and international showrooms, thereby increasing brick & mortar revenue by double digits.
Worked independently and collaboratively by consistently handling multiple projects with tight deadlines. Participated in design strategy meetings with clients such as Target and Disney, and clearly communicated design concepts both verbally and visually.
Leveraged previous experience with 3D visualizations and illustrations to plan and design interactive retail layouts. Designed digital and print solutions that answered the brief. Prioritized work and ensured all deadlines and alignment with cross-functional teams were met.
Developed wayfinding design standards, retail signage, moodboards, and logo iconography.