Explore my work: estherjihae.com
About
Hi! I’m a Designer and Photographer who blends creativity with strategy, focusing on digital design, UX/UI, and content creation. I love crafting engaging visuals that make complex ideas user-friendly and inspiring.
Projects
Led the 2022 ‘Endless Possibilities’ campaign for Nongshim Australia, driving creative direction and user engagement. Highlighted diverse ways to enjoy Shin Ramyun with persona-driven design, featured on Ads of the World.
Created an educational hub for first-time home buyers at ING Bank, integrating UX/UI design with tools like a cost calculator and jargon translator to simplify the home-buying process.
Updated ING Bank’s digital collateral to align with the ‘Do Your Thing’ brand identity, ensuring visual consistency across campaign pages, launches, and product releases.
Work Experience
Working as a Freelance Digital Designer, specialising in diverse projects that maintain brand consistency and deliver high-quality visual content.
Specialising in portraits, food, lifestyle, and commercial photography, with expertise in studio, on-location, event, and wedding shoots.
Crafted user interfaces and design systems for cohesive digital experiences, leading projects from concept to completion. Collaborated with cross-functional teams to create impactful visuals for marketing, web, and print.
ING Bank, Tyro, Steadfast, Nongshim, Korea Tourism Organisation, Korea Agro-Fisheries & Food Trade Corporation.
Created engaging digital designs and social content, combining design with photography to boost brand presence. Managed the entire content process from concept to execution.
PepsiCo (Sakata, Nobby’s Nuts), Nongshim, Switzerland Tourism.
Education
Completed a 10-week UX/UI Bootcamp, mastering design thinking, user research, and hands-on skills such as affinity mapping, wireframing, and prototyping, among other essential UX/UI techniques.