Esther
💬

Esther

Digital Designer in Sydney, Australia

Explore my work: estherjihae.com

2 months ago

About

Hi! I’m a Designer and Photographer who blends creativity with strategy, focusing on digital design, UX/UI, and content creation. I love crafting engaging visuals that make complex ideas user-friendly and inspiring.

Projects

2022

Led the 2022 ‘Endless Possibilities’ campaign for Nongshim Australia, driving creative direction and user engagement. Highlighted diverse ways to enjoy Shin Ramyun with persona-driven design, featured on Ads of the World.

2020

Created an educational hub for first-time home buyers at ING Bank, integrating UX/UI design with tools like a cost calculator and jargon translator to simplify the home-buying process.​

2020

Updated ING Bank’s digital collateral to align with the ‘Do Your Thing’ brand identity, ensuring visual consistency across campaign pages, launches, and product releases.

Work Experience

2023 — Now
Freelance Digital Designer

Working as a Freelance Digital Designer, specialising in diverse projects that maintain brand consistency and deliver high-quality visual content.

2016 — Now

Specialising in portraits, food, lifestyle, and commercial photography, with expertise in studio, on-location, event, and wedding shoots.

2019 — 2022

Crafted user interfaces and design systems for cohesive digital experiences, leading projects from concept to completion. Collaborated with cross-functional teams to create impactful visuals for marketing, web, and print.

ING Bank, Tyro, Steadfast, Nongshim, Korea Tourism Organisation, Korea Agro-Fisheries & Food Trade Corporation.

2018 — 2019

Created engaging digital designs and social content, combining design with photography to boost brand presence. Managed the entire content process from concept to execution.

PepsiCo (Sakata, Nobby’s Nuts), Nongshim, Switzerland Tourism.

Education

2022 — 2022
Memorisely

Completed a 10-week UX/UI Bootcamp, mastering design thinking, user research, and hands-on skills such as affinity mapping, wireframing, and prototyping, among other essential UX/UI techniques.

2014 — 2016
Bachelor of Visual Arts Photo Media at University of Sydney

Contact

Photography