Estefanía Lens

Estefanía Lens

Digital Designer in Spain


Senior Product Designer based in Valencia (Spain)—delivering worldwide with 9 years of experience specializing in the intersection of brand identity and digital product design.

At the moment I’m helping crafting Goodnotes UI and building great products and brand identities as a freelancer. I’m also meantoring designers at ADPList. My past roles include working as a Product and Brand Designer at Accenture Song, Maark, Transform and Zapiens.

Work Experience

2023 — Now
Hong Kong

Redesigning GoodNotes UI crafting beautiful, high-fidelity user flows across mobile, tablet, and desktop interfaces. Within my team, we focused on creating and refining components for our design system, ensuring consistency and scalability. My experience includes close partnerships with Product Designers, Engineers, and Product Managers, working together to elevate the user experience and inject visual delight into the app.

2021 — 2023

At Maark, my focus was on designing Travel & Leisure and Brightline's website and developing their design systems from the ground up, ensuring a unified experience across both web platforms and their corresponding apps.

I was involved in every stage of the design process, from the initial brainstorming and creation of wireframes to the development of fully-fledged design systems and interactive prototypes tailored for Travel & Leisure and Brightline. My work centered around understanding and integrating user needs with the overarching goals of the business and brand.

2021 — 2023

Focused on crafting customer and brand needs throughout the design journey for key clients like the Public Administration of Bizkaia, Renfe, Pepephone, and ONTSI.

Shaped every aspect of digital designs, from initial concepts and wireframes to complete design systems and interactive prototypes. My work involved bridging user needs with business and brand objectives, crafting engaging experiences across various platforms.

2020 — 2021
San Francisco

At Transform I had the opportunity not only to elevate their brand identity but also to create a no-code version of their product, MetricFlow. This involved deep market research, strategic planning, and design thinking to develop a brand identity that both complements and stands distinct from Transform.

I was responsible for the entire visual and verbal branding for MetricFlow, including the logo design, color scheme, typography, and brand guidelines.

2018 — 2020

Art Direction and Graphic Design.

Clients: Mine magazine (digital), Vis-Á-Vis magazine (digital), IN magazine, CEU University, Pescanova

2017 — 2018

Design thinking, branding and UX/UI for Visa Iberia Icon


2023 — Now


2023 — 2023
2022 — 2022