A unique redesign to enable a better feature discovery while preserving the core product that people love.

My role: Strategy and vision – Leading the discovery phase
through research and benchmarking – Product Design Direction – Des-Dev alignment on requirements – User testing support

An app to help people build a long-term and healthy relationship with nature.

My role: Strategy and vision – UX Research – Product design direction for search in map and community features

Deem (formerly known as Dunia) is a leading financial services provider from the UAE, offering credit cards, loans, deposits and financial planning to expats living in Dubai.

Despite being a well-known brand in the region, Dunia recognized the need to modernize their business model and improve their brand reputation, shifting the company towards a more socially conscious fintech model.

Hanzo helped Dunia navigate its journey through digital transformation, participated in redefining its core values, helped with a transitional rebranding of its business and accompanied the organisation during the design and the development of its digital services.

My role: Competitors benchmark – Heuristic analysis – UX concept and direction

Italian iconic luxury brand Bulgari approached Hanzo to help them streamline how they share information internally with their more than 4,000 employees around the world, whilst boosting employee engagement.

After conducting a huge research effort in collaboration with a broad representation of Bulgari employees, Hanzo envisioned an innovative cross-channel employee network that not only provided opportunities to learn but also allowed the Bulgari team to connect worldwide, share knowledge and communicate across their stores to grow professionally within the Bulgari family.

Through the use of gamification principles, Hanzo designed and developed a highly engaging platform in which employees saw their learning efforts rewarded with an ever growing virtual gem, that in some cases was replicated physically and handed in to the most engaged employees.

My role: Requirements management – UX Research – Design strategy and co-creation workshops facilitator – UX Design concept and direction

Over a three-year partnership, Hanzo contributed to defining the bank’s ambitious digital strategy and designed, developed and launched a comprehensive ecosystem of digital products — including their front retail, business and private banking websites or the new UI for their ATMs.

All under the umbrella of a shiny new digital identity and design system developed over the bank’s pre-existing legacy systems.

My role: Competitors benchmark – Heuristic analysis – Users and stakeholders interviews – UX concept and design direction – Design strategy and co-creation workshops