About
I am a Creative Communicator with over 10 years of experience in Creative Design, Marketing, Consultation, and Web Design. My passion for design ignited when I printed my first drawing in school, leading me to diverge from traditional career paths. Educated at Chatsworth Mediart Academy, I’ve honed my skills in balancing design and creativity across print, digital media, and web platforms. Proficient in stop-motion photography, videography, and client relationship management, I’ve had the privilege of learning from industry leaders while mentoring junior designers. Currently, I am pursuing postgraduate studies in Communication to further enhance my strategic communication skills and advance my career in the dynamic fields of creative design and marketing.
Work Experience
A creative design studio specialising in comprehensive solutions for diverse clients. We enhance brand visibility, manage projects, and bring your campaigns to life through collaboration and innovation.
Focused on developing and executing impactful in-house campaigns. Directed photography and art direction for the Healthier SG Ambassador tutorial series and led rebranding efforts that established a comprehensive new identity for the task group.
Providing impartial oversight and reporting on Infection Prevention and Control (IPC) and Clinical Standard Operating Procedure (SOP) compliance for over 60 personnel at various sites. Recognised with the Covid-19 Resilience Medal (Republic of Singapore, 2023) for exemplary contributions during the pandemic response.
During my freelancing period, I provided palliative care for my late father while enhancing my skills as hybrid creative designer working with companies like Idealogi Design, Konoha Pte Ltd, and 2+1 Concept.
A collaborative force in establishing Almost Creative alongside two industry peers, managed client servicing, project pitching, tendering, and creative consultation. Worked with clients such as Orchard Country Club, Obike Singapore, and Dynasty Travel to deliver innovative solutions.
Managing in-house creative collateral for both print and online media. I specialise in creating and designing social media posts that enhance brand presence and drive engagement.
Leading photography, videography, and multimedia content creation. I manage graphic design projects from concept to completion, ensuring cohesive and impactful visual storytelling.
Worked with clients like Singapore Turf Club and the National Environment Agency while managing design processes and support junior designers in their development.
As the primary editorial layout designer for CarBuyer, I ensured consistent and engaging magazine layouts across 10 issues. I also assisted with layout for TopGear Singapore and Rev Magazine, worked on advertorials with creative direction and branding support, and contributed as a photographer, specialising in automotive photography.
Side Projects
Behind the scene still photographer for Michelle Chong's movie title "LULU the Movie".
Education
The vibrant and innovative university in Australia, known for its focus on hands-on learning and diverse courses.
Institution in Singapore for art, design, and media education, offering a dynamic learning environment and industry-relevant programmes.
Features
Featured in an interview with TechFinitive.com, discussing the role of generative AI in the creative process, ethical considerations for AI-generated art, and emerging trends in graphic design. Shared insights on balancing technology with human creativity, essential tools for collaboration, and advice for aspiring designers navigating a tech-driven industry.