Products and services design focused on function, form and conversion
About
Who.
Driven by critical thinking and constant dedication, I've had the opportunity to shape my path across diverse sectors, including education, culture, technology and banking. Adaptable, seamlessly integrating or leading multidisciplinary design teams, either building from scratch or revitalizing existing ones. Collaborating to understand needs, solve problems, and drive design initiatives.
How.
I approach challenges through three key phases: Discover (question everything, without absolutism), Create (break the norms, embrace fearless risks), and Outcome (keep it useful, simple, and durable). Additionally, I navigate the corporate landscape by collaborating with Research, CRO, Data, PMO, PO, Content, and Technology teams to achieve conversion-focused results.
Skills.
Analysis, Proactivity, Problem Solving, Decision Making, Management, Alignment with KPIs, Project Sales, Co-creation Workshops and Sessions, Flexibility, Open-mindedness, Teamwork, Empathy, Communication and Narrative, A/B Testing, Product Design, Integral Branding, Strategy, Conceptualization, Interaction Design.
Value proposition.
Attributes that have impacted companies I've been part of: Cross-functional support at diverse project stages, embracing feedback for improvement and being a reliable team player. I craft strategies that add significant value based on clients' vision and experience, encouraging new ideas, and thriving in challenging situations that bring out the best in oneself.
Projects
Strategically bets on innovation for wealth creation. Key initiatives include the Future Trends Forum (FTF), a dynamic think tank analyzing trends and extending insights to society.
Recognized as the top Spanish online university, according to the Times Higher Education by Subject ranking.
Editorial line from conferences and seminars at the MACBA (Museum of Contemporary Art of Barcelona).
Side Projects
Empowering Change: Innovative corporate volunteering catalyst that transcends conventional metrics, propelling startups into transformative growth since 2014.
Improving regional economic and environmental activity through sustainable agriculture.
Work Experience
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Digital Product Design, Branding, and Strategy.
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Conversion-oriented results.
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Collaboration with internal and external teams.
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© Clients: Unlimited, Burlington Books, Bolulla Valley.
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Digital Product, Brand and Creativity.
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Design Team Management (15 ppl.).
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End-to-end processes with a focus on business.
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© Clients: Spain, USA, Mexico, Colombia, Peru, Ecuador.
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Data-driven analysis and strategy.
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Leadership, hiring, and mentoring.
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Collaboration with cross-functional teams.
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© Clients: Spain, USA, Mexico, Colombia, Peru, Ecuador.
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Branding, Creativity, UX/UI, 3D, Motion.
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Efficiency and performance in agile environments.
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Conceptualization and brand experiences.
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© Clients: Coca-Cola, Bankinter, BBVA, Liberbank, Europ Assistance and C&A.
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In charge of: 360 Design and Creative Direction.
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Optimization of work methodology.
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Mentor in ideation and design disciplines.
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© Clients: Coca-Cola, Bankinter, Europ Assistance, CONTENUR, FASE (Festival de Arte Sonoro en Berlín).
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Brand, Web, App, Mobile games.
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Management of design processes.
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Creative proposals (New business).
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© Clients: BMW, Seiko, Garmin, PepsiCo, Titan Desert, The Eat Out Group.
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Editorial design and layout.
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Design for +8 countries in LATAM and Spain.
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Multinational team cooperation.
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© Publishing houses: Grupo Edebé, Emán, Hispamer, Liberalia, Onix, Susaeta (among others).
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Multidisciplinary design.
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Creation of new design lines.
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Organizational skills.
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© Clients: MACBA (Barcelona Museum of Contemporary Art), ESADE Business & Law School, Chef Albert Adrià, Mugaritz Restaurant, EIT InnoEnergy Benelux Eindhoven.
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Development of practical and technical skills.
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Branding, naming, packaging, editorial, web.
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Visual identity systems.
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© Clients: ESADE Business & Law School, Chefs Ferran and Albert Adrià (elBulli), EIT InnoEnergy Benelux Eindhoven, OSTATU (Wine publisher).
Education
Degree program in digital design offered by Instituto Tramontana, one of Spain's most renowned institutions in this field.
■ Degree in digital design.
■ Theoretical foundations and practical applications.
■ The program includes theoretical classes, masterclasses, and community engagement.
❍ Tools: Computer, paper, and pencil.
Advanced course in Design Systems in which the approach process, best practices and challenges of planning, construction and implementation of design systems are analyzed.
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Governance, Strategy and Documentation.
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Tokens and development-related tools.
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Special recognition.
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❍ Tools: Figma, Zeroheight, Storybook.
Global technology school with campuses in: Amsterdam, London, Paris, Barcelona, Madrid, Berlin, Lisbon, São Paulo, Miami and Mexico City.
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Specialization in User Experience / User Interface.
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Design thinking, Research, Strategy, Lean and Agile Methodologies.
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Hackshow winner.
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❍ Tools: Figma, Zeplin, inVision, Marvel, Flinto, HTML / CSS.
UXER School is a specialized school in Digital Product and Service Design where the most demanded market knowledge is shared.
■ Specialization in Visual Design.
■ Hand and computer prototyping.
■ Teacher: Máximo Gavete.
❍ Tools: Sketch, Marvel, InVision.
A four-year university education focused on advanced training in communication languages, conceptualization, creativity, and development in both analog and digital media.
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Specialization in Design and Art Direction.
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Branding, Typography, Advertising, Illustration, Audiovisual, Web, Packaging, 3D.
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Teachers: Astrid Stavro, David Quay, Mucho, Enric Aguilera, Vivek Bhatia.
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❍ Tools: InDesign, Photoshop, Illustrator, Premiere, After Effects, Cinema 4D.
Certifications
Specialization course in User Interface, delving into fundamental principles, working tools, and the handoff to the development team.
- ❍ Tools: Sketch, HTML/CSS.
Brand course with a tangible goal: seven designers, each with distinct business profiles, creating and launching seven new products. We collaborated through the entire process, covering ideation, costs, ROI, research, design, and production.
- ❍ Tools: Adobe CC, Paper, Pencil.
Branding and Creativity course by Vivek Bhatia. The mission was to create a comprehensive brand universe without digital means, fostering creativity and experimentation.
- ❍ Tools: Paper, Pencil, Tape, Ink, Glue.