Erick Velasco
💭

Erick Velasco

Product | Brand | Strategy in Madrid, Spain

Products and services design focused on function, form and conversion.

2 months ago

About

Who.
Driven by critical thinking and constant dedication, I've had the opportunity to shape my path across diverse sectors, including education, culture, technology and banking. Adaptable, seamlessly integrating or leading multidisciplinary design teams, either building from scratch or revitalizing existing ones. Collaborating to understand needs, solve problems, and drive design initiatives.

How.
I approach challenges through three key phases: Discover (question everything, without absolutism), Create (break the norms, embrace fearless risks), and Outcome (keep it useful, simple, and durable). Additionally, I navigate the corporate landscape by collaborating with Research, CRO, Data, PMO, PO, Content, and Technology teams to achieve conversion-focused results.

Skills.
Analysis, Proactivity, Problem Solving, Decision Making, Management, Alignment with KPIs, Project Sales, Co-creation Workshops and Sessions, Flexibility, Open-mindedness, Teamwork, Empathy, Communication and Narrative, A/B Testing, Product Design, Integral Branding, Strategy, Conceptualization, Interaction Design.

Value proposition.
Attributes that have impacted companies I've been part of: Cross-functional support at diverse project stages, embracing feedback for improvement and being a reliable team player. I craft strategies that add significant value based on clients' vision and experience, encouraging new ideas, and thriving in challenging situations that bring out the best in oneself.

Projects

2024

Recognized as the top Spanish online university, according to the Times Higher Education by Subject ranking.

2020

Editorial line from conferences and seminars at the MACBA (Museum of Contemporary Art of Barcelona).

2020

Strategically bets on innovation for wealth creation. Key initiatives include the Future Trends Forum (FTF), a dynamic think tank analyzing trends and extending insights to society.

Side Projects

2023

Improving regional economic and environmental activity through sustainable agriculture.

2022

Empowering Change: Innovative corporate volunteering catalyst that transcends conventional metrics, propelling startups into transformative growth since 2014.

Work Experience

2024 — Now
Lead Product Designer at Good Rebels
Madrid, Spain
  • Responsible for digital product design.

  • Team management and coordination.

  • Objective setting and proposal selling.

    © Clients: Grupo ACS, Mutualidad, Ajuntament de Barcelona, Grupo Planeta.

2020 — Now
Madrid, Spain
  • Digital Product Design, Branding, and Strategy.

  • Conversion-oriented results.

  • Collaboration with internal and external teams.

    © Clients: Unlimited, Burlington Books, Bolulla Valley.

2021 — 2024
Design Director at UNIR La Universidad en Internet
Madrid, Spain
  • Digital Product, Brand and Creativity.

  • Design Team Management (15 ppl.).

  • End-to-end processes with a focus on business.

    © Clients: Spain, USA, Mexico, Colombia, Peru, Ecuador.

2020 — 2021
⇧ Head of Design at UNIR La Universidad en Internet
Madrid, Spain
  • Data-driven analysis and strategy.

  • Leadership, hiring, and mentoring.

  • Collaboration with cross-functional teams.

    © Clients: Spain, USA, Mexico, Colombia, Peru, Ecuador.

2018 — 2020
Head of Design at dnoise
Madrid, Spain
  • Branding, Creativity, UX/UI, 3D, Motion.

  • Efficiency and performance in agile environments.

  • Conceptualization and brand experiences.

    © Clients: Coca-Cola, Bankinter, BBVA, Liberbank, Europ Assistance and C&A.

2018 — 2018
⇧ Creative Designer at dnoise
Madrid, Spain
  • In charge of: 360 Design and Creative Direction.

  • Optimization of work methodology.

  • Mentor in ideation and design disciplines.

    © Clients: Coca-Cola, Bankinter, Europ Assistance, CONTENUR, FASE (Festival de Arte Sonoro en Berlín).

2015 — 2018
Digital Art Director at StaffMedia
Barcelona, Spain
  • Brand, Web, App, Mobile games.

  • Management of design processes.

  • Creative proposals (New business).

    © Clients: BMW, Seiko, Garmin, PepsiCo, Titan Desert, The Eat Out Group.

2007 — 2015
Freelance Editorial Designer at Editorial Acali
Barcelona, Spain
  • Editorial design and layout.

  • Design for +8 countries in LATAM and Spain.

  • Multinational team cooperation.

    © Publishing houses: Grupo Edebé, Emán, Hispamer, Liberalia, Onix, Susaeta (among others).

2013 — 2015
Senior Graphic Designer at Cosmic
Barcelona, Spain
  • Multidisciplinary design.

  • Creation of new design lines.

  • Organizational skills.

    © Clients: MACBA (Barcelona Museum of Contemporary Art), ESADE Business & Law School, Chef Albert Adrià, Mugaritz Restaurant, EIT InnoEnergy Benelux Eindhoven.

2010 — 2013
⇧ Graphic Designer at COSMIC
Barcelona, Spain
  • Development of practical and technical skills.

  • Branding, naming, packaging, editorial, web.

  • Visual identity systems.

    © Clients: ESADE Business & Law School, Chefs Ferran and Albert Adrià (elBulli), EIT InnoEnergy Benelux Eindhoven, OSTATU (Wine publisher).

Education

2023 — 2024
Madrid, Spain
  • Degree program in digital design offered by Instituto Tramontana, one of Spain's most renowned institutions in this field.

  • Degree in digital design.

  • Theoretical foundations and practical applications.

  • The program includes theoretical classes, masterclasses, and community engagement.

    ❍ Tools: Computer, paper, and pencil.

2022 — 2022
Madrid, Spain

Advanced course in Design Systems in which the approach process, best practices and challenges of planning, construction and implementation of design systems are analyzed.

  • Governance, Strategy and Documentation.

  • Tokens and development-related tools.

  • Special recognition.

    ❍ Tools: Figma, Zeroheight, Storybook.

2019 — 2020
Madrid, Spain

Global technology school with campuses in: Amsterdam, London, Paris, Barcelona, ​​Madrid, Berlin, Lisbon, São Paulo, Miami and Mexico City.

  • Specialization in User Experience / User Interface.

  • Design thinking, Research, Strategy, Lean and Agile Methodologies.

  • Hackshow winner.

    ❍ Tools: Figma, Zeplin, inVision, Marvel, Flinto, HTML / CSS.

2017 — 2017
Barcelona

UXER School is a specialized school in Digital Product and Service Design where the most demanded market knowledge is shared.

  • Specialization in Visual Design.

  • Hand and computer prototyping.

  • Teacher: Máximo Gavete.

    ❍ Tools: Sketch, Marvel, InVision.

2006 — 2010
Barcelona, Spain

A four-year university education focused on advanced training in communication languages, conceptualization, creativity, and development in both analog and digital media.

  • Specialization in Design and Art Direction.

  • Branding, Typography, Advertising, Illustration, Audiovisual, Web, Packaging, 3D.

  • Teachers: Astrid Stavro, David Quay, Mucho, Enric Aguilera, Vivek Bhatia.

    ❍ Tools: InDesign, Photoshop, Illustrator, Premiere, After Effects, Cinema 4D.

Certifications

2017

Specialization course in User Interface, delving into fundamental principles, working tools, and the handoff to the development team.

❍ Tools: Sketch, HTML/CSS.

2010

Brand course with a tangible goal: seven designers, each with distinct business profiles, creating and launching seven new products. We collaborated through the entire process, covering ideation, costs, ROI, research, design, and production.

❍ Tools: Adobe CC, Paper, Pencil.

2009

Branding and Creativity course by Vivek Bhatia. The mission was to create a comprehensive brand universe without digital means, fostering creativity and experimentation.

❍ Tools: Paper, Pencil, Tape, Ink, Glue.

Contact