About
Hi! I'm a product/visual designer with a multidisciplinary background in the sciences (I studied microbiology for 3 years in college,,,) and the arts who is driven by creating impact and designing with intent.
My hobbies outside of design include travel, watching art restoration videos on youtube, and analyzing psychological thrillers with my dog Milo :^)
Reach out to me about partnering up on branding, graphic design, and/or any other types of creative projects!
Projects
[Under NDA]
As the design lead and point of contact, worked on building a streamlined and unified content featuring experience across profile and user types on the Facebook app.
Also: simplified and reorganized team component files and identified discrepancies between component files and production.
A VISUALLY CENTERED ART & DESIGN MAGAZINE INSPIRED BY BAUHAUS, MODERNISM, FILM, AND SURREALISM FOR TRAILBLAZERS AND CREATIVES.
Event posters commissioned on tight timelines by the UC Berkeley student organization SUPERB for film screenings, concerts, etc.
[Under NDA]
Built features to encourage increased YA engagement and retention on Facebook Dating that address privacy, self-expression, and visual design language.
As a side project, worked on design directions for a visual design campaign for Facebook Dating with other graphic designers.
Rebranding for Berkeley Innovation, a student run design consultancy at UC Berkeley with a focus on being fun, bright, approachable, while also emphasizing the consultancy's values on education, accessibility, and growth.
Designing a bitters label for NAI BA, a cocktail brand that blends Chinese heritage and modern flavors utilizing baijiu and milk washing methods.
Early iterations of the label, playing with traditional new years symbols such as the inverted 福 (Fu) sign and geometric shapes representing the core flavors and ingredients in the bitters.
The prevalence of geometric shapes in these iterations tie back to the usage of the bitters as a key ingredient in the rest of the brand's products and how it acts as a building block for the rest of the flavors to bounce off of.
FEATURED IN FORBES!
Imagining a new generation of hang tags for Patagonia that are sustainable, streamlined, and integrate digital and in person consumer experiences.
Conceptualizing & creating tarot cards inspired by my favorite Chinese historical dramas growing up.
Side Projects
[Ongoing project!]
Conceptualized, designed, and hosted dinner parties with custom menus with friends.
Dinner Party #1: NOSTALGIA
A dinner party centered around childhood dishes that bring good memories to celebrate graduating from college
Dinner Party #2: FLOWER GARDEN
A dinner party where all menu items incorporate some kind of edible flower element into them. Menu was designed to look like a postcard, and when each dish was served, guests received a stamp to place on their postcard that corresponded to the dish.
Speaking
Competing in Original Oratory
Features
Patagonia hang tag redesign featured in Forbes.
Work Experience
Product Design intern on the Facebook Profile Systems team.
Product Design Intern on the Facebook Dating Team.
Volunteering
Created and presented interactive workshops, participated in feedback sessions, and provided help and support to other designers.
Education
Graduated with a degree in Interdisciplinary Studies, a "design-your-own-curriculum" major, where I curated a curriculum drawing from media studies, cognitive science, linguistics, and East Asian film.
Undergraduate thesis: "The One-Way Mirror of TikTok & Douyin:
How Digital Chinese Content is Framed and Reframed in the American Social Media Sphere"