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• Led the redesign of HiPeople’s marketing website, leading to a 20% increase in user engagement and 15% boost in lead conversions.

• Designed and improved product features for HiPeople, driving improvements in usability and functionality.

• Spearheaded design efforts for the Deeploi App Store and Deeploi macOS Portal, enhancing platform accessibility and user experience.

• Led design efforts in e-commerce and ed-tech, showcasing adaptability and a strong understanding of industry-specific design needs.
• Worked closely with the Red Squirrel team to enhance the design of a Web 3.0-focused ed-tech platform, driving a significant boost in user engagement and satisfaction.

• Designed a payment reminder feature, introducing automated customer reminders and cutting missed payments by 47%.

• Improved the Draft Order inventory reservation system, helping merchants manage reserved items better, with 30K shops adopting the feature.

• Led the design for the B2B Email Migration project, integrating key B2B information into merchant communications seamlessly.

• Conducted interviews with B2B merchants to uncover insights about their behaviors and pain points, shaping smarter design decisions.

• Collaborated closely with engineers and product managers on the order management migration project, optimising the internal order management tool and significantly improving order handling efficiency.

• Designed and implemented an automated dispatch tool, resulting in a remarkable 40% increase in order dispatch efficiency.

• Redesigned how application disqualification reasons are handled, allowing recruiters to give more helpful feedback and improve the candidate experience.

• Worked with the Task and Workflow team to create a recruitment task and reminder system, cutting missed tasks for recruiters by 48%.

• Collaborated across teams to build the Jobs Spreading feature, increasing job posting reach by 30%.

• Collaborated closely with product engineers and managers to develop the Zimvest mobile app, driving a remarkable 37% growth in Asset Under Management.
• Spearheaded the redesign of the Zimvest web app, optimizing user experience and interface efficiency.
• Led the overhaul of the Zimvest website, resulting in a substantial 45% increase in new sign-ups.
• Established a comprehensive design system for Zimvest's web and mobile platforms, ensuring consistent branding and user experience across all touchpoint.

• Worked with a diverse team of designers and developers to implement new concepts and updates to web apps which simplified user experiences and interactions.
• Worked with a marketing and analyst team to design marketing websites for various companies to increase market awareness.