About company: 300k monthly users. 85k+ students counselled from over 25 different countries across the globe. 607+ university partners in the UK, Ireland, USA, Canada, New Zealand & Australia

• Built and maintained a comprehensive global Design System, reducing development time by 30% across multiple products.

• Led cross-functional team, including engineering, product management, and marketing, to enhance user and customer experiences in both B2B and B2C contexts.

• Main outcome: refreshed Student Home – one of the most important page for the business. +62% in engagement, +40% completed applications, +20% referrals, -55% decreased drop-off rate in Sigh-up and Application flows

• Rapidly adapted to the ed-tech industry, delivering high-impact design solutions within the first quarter, which contributed to a 15% increase in user satisfaction.

• Led initiatives to streamline internal design processes, resulting in a 40% improvement in team productivity and communication.

• Developed and launched marketing and product landing pages in Framer and Webflow, enhancing brand consistency and user engagement.

• Mentored over 50 students, providing personalized 1-on-1 sessions, conducting webinars, and leading design critique sessions to foster emerging talent in UI design.

• Implemented industry-standard practices into the curriculum, quickly adapting to evolving trends to keep the course content relevant and impactful.

• Worked on a variety of projects: from small mobile apps to b2b enterprises

• Mobile apps, Web design

Working in the B2B Product team

Virtual reality, retail, content management system, analytics

• Designed user experiences for B2B products in virtual reality, retail, and analytics, achieving a 30% increase in user satisfaction through innovative UX concepts.

• Collaborated closely with product owners, engineers, and stakeholders, adapting quickly to the demands of the retail and analytics industries.

• Established a Design System from scratch for three major B2B products, resulting in a cohesive and efficient design process across teams.

• Conducted user research and interviews, utilizing insights to refine user journeys and personas that directly informed product decisions.

• Developed mobile (iOS, Android) and responsive web designs for over 20 B2B and B2C platforms, achieving higher engagement rates through intuitive and user-friendly interfaces.

• Conducted workshops and collaborated with UX consultants, quickly adapting to diverse client needs and delivering actionable design solutions.

• Led direct client communications, handled expectation management, gathered requirements, and ensured delivery aligned with business objectives.

• Designed various digital and print materials, improving visual communication and enhancing brand consistency for internal and external stakeholders.

• Created UI/UX designs for production teams, quickly learning and implementing new design trends to keep products visually appealing and functional.