Emre Ertaş
Digital Analytics & CRO in İstanbul, he/him
About
I have experience in web-app application analysis, conversion rate optimization, and user experience.
I have expert knowledge and skills in GA4, Looker, BigQuery and tag management systems.
By working with these technologies, I have the ability to increase the performance of web or app applications and improve conversion rates. I also have experience performing A/B tests on various technologies.
Writing
Dümenden UX içeriğine ben de dahil olmak istedim. Çünkü UX'de bazı şeyleri gerçekten dümenden yapıyor olabiliyoruz.
Bu yüzden bugünkü içeriğimizin konusu CRO'da Gut Feeling olacak, yani "Veriye dayanmayan kararlar neden size pahalıya patlar?".
Work Experience
I undertake significant responsibilities in the field of digital marketing technologies and analytics solutions. I am responsible for analyzing the digital assets of clients, especially their web and mobile applications, monitoring user behaviors on these platforms, and utilizing this data for strategic decision-making. I develop and implement tagging strategies to optimize data collection processes and enhance data accuracy. Additionally, I actively participate in conversion rate optimization (CRO) projects, using A/B testing and other optimization techniques to improve customer experience and enhance conversion rates.
Collaborating with Marketing, Product, and Software teams.
I conduct user experience research and benchmarking, along with data analysis, to generate and deploy A/B test outcomes. I continuously improve integration and reporting processes for all the brands I work with.
Integration and Reporting Processes for Brands. Additionally, deriving A/B test hypotheses by analyzing user behaviors and data, reporting on the conducted tests, and providing insights. Preparing UI/UX preparations for the hypotheses of the test, along with performing tracking integrations. (Project base)
Brands I have worked with: PepsiCo - Renault - Dacia - Nissan - McDonald's - Petrol Ofisi - TEB
While preparing the analysis of user behavior and integration processes with Google Tag Manager on the website and application, I prepare reports with Google Data Studio and make UX / UI & CR optimizations for brands.
Brands I have worked with: Anadolu Hayat Emeklilik, Anadolu Sigorta, Paşabahçe, Migros Sanal Market, Macrocenter, Tazedirekt, Network, Divarese, KFC, Oppo, Tefal, Rowenta, WMF, Peyman, Nestle, Honda, Thermomix