seeking to connect
About
Senior Digital Designer from Mexico, who enjoys solving gnarly UX problems just as much as designing highly detailed interfaces that makes people happy.
Awards
Bronce award on Illustration
Work Experience
Conduct research on the activities of fast food consumers, as well as on the part of restaurant owners, to design frictionless experiences for ordering food at home. Working with a define design system, we create custom applications and sites for our clients.
Developing solutions to challenges through User-Centered Design. I carry out research processes, definition of objectives, wireframes, prototypes and usability tests to make data-driven decisions.
Building brands from concept to visual aspects aligned on research insights.
Execution of user research and creation of archetypes/user personas. Elaboration of journey maps and ideation workshops with different areas. Design of wireframes, flows and information architecture.
Planning, crafting & defining visual aspects for a variety of platforms, marketing materials, branding & illustration projects. Create the core visual concept, artwork and layouts for digital projects based on creative briefs and client meetings.
Work in small multi-disciplinary teams including product, research and strategy to deliver impactful solutions to design challenges. Conceptualize and define research insights translated into a
visuals for a better understanding.
Lead the design process through the creation of unique and powerful brands. Working closely with typographers, my role was to ensure uniqueness in each brand identity we develop, from concept to visuals.
Conceptualize, Visualize and Direct the aesthetics on national campaigns for our clients. Working closely with clients and copywriters to develop concepts for communicating the brand essence to our audiences on different formats, radio, TV and print