About
I am a structured, curious and analytical self-starter, who gets most motivated when moving things forward with my team. Delivering the best possible customer experiences with convincing stories is my daily drive. With a customer-centered mindset, I thrive on fostering productive relationships with internal and external stakeholders to get things done. As committed problem solver and team player, I am always eager to learn, intrigued about what comes next.
Work Experience
At AERQ I am responsible for the overall marketing planning and setting team targets and objectives. One of my main focuses it to establishing and grow the product marketing for AERQ's product portfolio, with a succesfull launch of the portfolio as the key objective. As part of this, I collaborate closely with our sales team and product managers to streamline internal workflows and communication.
- Developing and executing integrated marketing strategy to position AERQ as an innovative player in the tradional aviation industry
- Creative storytelling for the AERQ brand and it's products
- Planning and executing onsite and digital events, such as international aviation trade shows
- Supporting our sales team with the right assets to tell our story
- Initiate and grow relations to industry opinion leaders, coordinating press related topics such as interviews and editorials
- Developing measures to ensure consistent brand communcation across marketing activities
- Growing our reach on digital channels, exceeding targets by 15%
I worked for one of UDG's top clients. Acting as full-service agency for the client, my team's focus was product marketing, digital rebranding and overall brand- and marketing strategy. I was responsible for the clients content marketing, facilitation of workshops to identify topics and content formats and ensuring the right synergies between the client's content marketing and overall strategy.
- Planning and execution of product launch campaigns
- Consulting the client in all marketing related questions
- Establishing digital story telling an thought leadership as part of the client's brand
- Ownership of online and offline projects with focus on lead generation, branding, product marketing and events
I was responsible for managing Zalando's Danish and Norwegian partner programs as well as multi-chanel campaigns for the Nordic markets. This included developing the right marketing strategies with partners as well as a acquiring new partners and optimizing partnerships against company objectives. Furthemore, I was responsible for the teams overall campaign planning, aligning with global Zalando campaign planning and I succesfully established a cross-channel collaboration concept with PR influencers with significant revenuen increase as result.
- Account manager for 100+ partners
- Planning and execution of 360 campaigns
- Defining marketing- and partner KPIs to measure and optimize succes
- Analyzing partner data to optimize partner performance and campaigns