Our team saw an opportunity to make the ticker bar at the top of Bloomberg’s website more accessible and useful to users. Through user research, we determined that the ticker’s automatic scrolling behavior and colors made it difficult to read and navigate.
I redesigned the ticker to convey the most amount of useful information at a quick glance. To make it more readable, I updated the colors to be WCAG compliant and set the ticker on a gray background to differentiate it from the rest of the navigation. I also designed a new pagination system for the ticker that gives users more control, is easier to navigate, and adapts to various screen sizes.