About
A design leader with over 15 years of experience driving innovation and growth across global organizations and startups. Proven expertise in managing cross-functional teams, aligning design vision with business objectives, and building user-centered products that drive revenue.
Work Experience
Built and led a design studio focused on partnering with startups to develop compelling brand identities and MVPs for apps and SaaS products.
Spearheaded the design efforts for the future of Ad formats, a cornerstone of Meta’s revenue generating ecosystem.
Led the design and launch of the Sneaker Catalog, introducing features like personalized recommendations and streamlined navigation, which boosted user engagement by +29% and improved the overall shopping experience for 150M+ active users globally.
Led the visual design and user experience for the iOS SDK and Aviary’s Photo Editor app, driving adoption by millions of users.