• Collaborated with graphic designers to provide early iterations and art direction of company logo and wordmark.
• Created a comprehensive and complete visual identity system
• Work directly with the marketing team to interpret their vision and provide support for marketing strategies
• Accountable for maintaining brand consistency
• Make decisions regarding direction of product design and marketing strategy
• Researched and created user personas

• Identity design and brand management
• Wireframing and mockups
• Art direction
• Document design and production
• Editorial layout and design
• Usability testing
• Website design and development
• Procedure and process writing and design

• Researched best UX and UI practices in order to implement solutions for already existing or common problems
• Created product wireframes and flow diagrams for the presentation and defense of mobile product design decisions
• Paper prototyped early UX concepts for early feedback and quick iteration
• Designed and executed heuristic and SUS usability tests
• Created UI for mobile application development
• Directly collaborated and communicated design decisions with Product Development Team