Ellier Chen
Product Manager in Taipei, She/her
nice to meet ya! you can also find me @ellier_chen on Reddit, Lunch club, and Meetup!
Work Experience
1. Leverage data analysis, market research, and user interviews to design, execute, and release data product features, working closely with engineers and designers to optimize operational efficiency and product experience:
• Optimize product operations by shipping features that reduce data processing time from 8 hours to 30 minutes (a 16x improvement).
• Develop internal data quality monitoring dashboards and perform ROI assessments on multi-million data acquisitions, improving data fluctuation detection and resolving customer concerns more efficiently.
• Create industry dashboards and refine existing dashboard solutions, driving 40% of solution revenue.
2. Organizational management and employee welfare:
• Lead a 9-person team in charge of policy adjustments and budgeting for the employee welfare committee, ensuring benefits for nearly 100 employees, achieving a 90% satisfaction rate.
3. Develop product team roadmap and growth plan from scratch, helping project-based teams adopt a product mindset:
• Implement Scrum and product management tools to enhance collaboration and cohesion for a 9-member team.
• Establish team OKRs to align priorities and drive the team toward common goals.
Create team principles to improve communication efficiency.
• Develop product strategy, reposition the product, create a product roadmap, and redesign processes to accelerate iteration cycles.
4. Support Sales, Marketing, and Solution teams in go-to-market efforts:
• Develop new pricing models to enhance market competitiveness.
• Create standard training materials for internal and external use, delivering 8 training sessions with an average satisfaction rating of 8.93, supporting sales effectiveness.
• Lead SEO blog content creation, driving a 13.86% increase in new customer traffic.
• Solve analytical issues for key clients, assisting in the successful renewal of one major client.
• Establish data infrastructure and conduct analysis: Build all the company's data tracking infrastructure and analysis reports from 0 to 1 to help the company grow.
◼ Assist the company in finding PMF and Pivot: use Amplitude, GA3, GA4, Agora, Hotjar, Plausible, and other tools to help the company develop key business directions and plan core features
◼ Plan and execute growth experiments: Build 4 landing pages with Google Ads to conduct advertising experiments to verify the feasibility of the product concept
• Market Research, Target Audience and Product Discovery: Use keyword research, community research, and user interviews to conduct product discovery for potential users, gain insight into the market and audience
◼ Use market research to form growth strategy: study Pinterest's early market strategy and SEO layout of 40+ large/small companies, and formulate the company's growth strategy on blogs and communities
◼ Target audience and product exploration: Assisted in 3 product iterations through 22 user interviews and 70 valid questionnaires
◼ Get 70 valid questionnaires within 2.5 weeks
Main Job - Data tracking and analysis:
Web and APP product analytics tool planning, execution, and marketing performance optimization.
• Accelerate the efficiency of advertising performance optimization:
use BigQuery and Data Studio to help at least 57 companies solve advertising performance analysis problems, and create or debug dashboards through Data Studio for them.
• Build quantitative marketing analysis process from scratch:
write more than 20 technical documents of Google Marketing Platform products, assist clients in building data tracking infrastructure.
• Coaching top brands to solve more than 200 product problems during work, helping enterprises:
◼ Add and improve product functions
◼ Enhance conversion, expand user volume, uplift user retention
◼ Conduct multi-marketing channel performance analysis
Projects
Using Google Marketing Platform products to drive ad performance increase by 2-5 times. (total impression near 1.8M, total clicks near 180K)
Speaking
*remote
Deliver 4 training sessions for 11 listed companies, 1 internal training session, and cultivate 2 product consultants at iProspect & Merkle.
Volunteering
Certifications
Education
Minor in Philosophy.
Teams
