About
I'm Elisa, a Product Designer with roots in Argentina, now making my mark in Lisbon, Portugal. With 8 years of experience across Product Design, at companies large and small, I’ve developed a skillset with breadth and depth.
Having a background in web development catalyzed my journey towards specializing in product design. This path allowed me to blend a keen eye for visual aesthetics with profound empathy for users and an understanding of the technology that underpins it all.
I am a versatile designer, dedicated to crafting human-centered platforms and apps that resonate at every level—bridging vision with reality business goals, sparking awareness, and enchanting users with delightful intricacies at every turn.
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Work Experience
Facilitated the design of startups from concept to high-fidelity prototypes. I led the design of new features and maintained core features and infrastructure, working across the entire product.
I contributed to the creation of the mobile app's design system and closely collaborated with engineers, customer experience teams, and PM.
Led the design for fintech B2B solutions, focusing on corporate credit lines, expense management, and employee credit cards. Initiated and guided the formation of the company's UX team, setting up foundational design processes and fostering collaboration with IT, CX, and Product Management.
Conduct thorough research to support design choices and run usability testing sessions to refine designs through iterative feedback for improvement and innovation within the app's design and functionality.
Engage with customers to grasp their challenges regarding their spending habits and devise strategies to address these issues, crafting process flows, wireframes, prototypes, and high-fidelity mockups to address complex user scenarios.
Collaborating with iOS and Android development teams to craft visual solutions that address business needs effectively. Collaborate tightly with UX writers, UX Researchers, Product Managers, and Engineers.
I led the design vision across the entire product lifecycle for several key projects, such as Motorhome Republic, Fisher & Paykel, and The Space InBetween.
In my role, I identified key success metrics and used a data-driven approach to guide design decisions, improving user experience. I designed and tested prototypes, focusing on user goals/business, and developed visual interactions. My work involved wireframing and validating design solutions to ensure they were ready for development.
Directed user research to uncover customer insights for an IoT supply chain and logistics company, shaping the design strategy and user interface development across various SaaS platforms and mobile applications.
Curated and managed the design component library, ensuring consistency and cohesiveness across digital products.