About
Hey, I'm Elika - Product designer from Georgia. I love surfing web and finding cool stuffs.
Work Experience
Redesigned the experience of existing product (TKT, Baby monitor app, Tpay)
Created the design system and a reusable component library
Delivered UX artifacts like user personas, journeys, wireframes, UI design elements and hi-fi prototypes
Implemented a new typeface for a better legibility
Conducted focus groups user testings
Worked on saas product for Procter & Gamble
Hired & managed the design team
Planned and executed product designers training
Collaborated effectively with multi-disciplinary teams that include members from Management, Marketing, Sales, Solutions Integration, Financial Services, etc
Managed different products including Adjarabet's main platform (mobile/desktop), Mobile apps, Campaigns, Design systems
Reviewed and evaluated designs and project activities for compliance with user experience design and development guidelines and standards
Ensured brand consistency and coherency across products and experiences
Implemented new User testing tool
Developed the design process
Conducted workshops for design & dev teams for better alignment
Conducted design sprints
Implemented a new typeface for a better legibility
Assisted in the recruitment of product designers
Established new design system guidelines
Developed process flows, conceptual diagrams, sketches, wireframes, and prototypes to effectively conceptualize and communicate high-level design strategies and interaction behaviors
Standardized tools and methods across teams
Implemented new prototyping tools for advanced prototyping
Took part in user interviews and user testings (Unmoderated & moderated)
Successfully managed to recreate design files and move design team to Sketch & Abstract
Created new design process for Sketch + Abstract collaboration
Created Icons system
Side Projects
Chairs as Objects // Objects as Chairs. Chairs have history. Some of them born in factories continue life at home, office, gallery, restaurant…
And some part of them end their life in the streets, like homeless people.
Fulwish was an online platform for sharing items that users found useless or just wanted to share with someone else. Established by my friends and me in 2016, the platform lasted only two years. However, during that time, we managed to fulfill 500 wishes, bringing happiness to approximately 1000 users.
Currently the site is down. Article about the project: marketer.ge/fulwish-com-ga…
An online magazine about art and design was founded in 2015. The website is closed for now.
Writing
Volunteering
Volunteered in a project "Georgian-A", where I created and revived old Georgian typeface: fonts.ge/ka/font/854/GL…