As a skilled Product Designer with six years of experience, I am passionate about leveraging my expertise to help businesses and customers achieve their goals. At Scotiabank, I work with a talented team dedicated to building a first-class web banking experience for our customers.
Throughout my career, I have successfully guided numerous products from concept to launch, honing my ideation, wireframing, prototyping, and user testing skills.
I'm committed to creating innovative and user-centered designs that drive engagement, satisfaction, and growth for businesses. I look forward to leveraging my expertise to contribute to a dynamic organization that values creativity, collaboration, and innovation.
Our aim is to offer Scotiabank customers in the Caribbean and Central America a top-tier banking experience, with easy access to their accounts and a range of services, including bill payments and management.
- I engaged in various critical activities to drive our product development and improve user experience.
- I conducted extensive research, explorations, and usability sessions to gain insights into users' pain points and develop effective solutions to address them.
- To test our ideas, I utilized sophisticated wireframes and prototypes, creating an intuitive interface design that was both clean and simple.
- I also created a new and consistent design language, ensuring that it was consistently applied across all platforms.
- To ensure that the product's quality was consistently high, I worked closely with developers, collaborating with them throughout the development process to ensure that every release was of the highest possible standard.
- During my tenure, I made significant contributions to the company's growth, which included collaborating with directors to conceptualize and rethink the banking experience and other services.
- My efforts helped to attract 3,000 users in the first few months, contributing to the organization's overall success. Additionally, I played a critical role in helping the team adopt a new design system and innovative tools, significantly increasing the team's efficiency.
- My dedication to user-centered design also involved conducting extensive user research, working with over 100 Dominican people to gain deep insights into their wants and needs in the financial sector.
- I leveraged my design expertise to create visually stunning and engaging customer experiences. My work included designing delightful illustrations that provided an enhanced user experience, delighting users at every turn.
- I also collaborated with a team of skilled designers to create innovative solutions for real estate agencies, banks, and medical laboratories, developing user-centric design solutions that met their needs while maintaining high standards of quality and usability.
- I bring a deep understanding of user needs and preferences, along with a passion for creating visually appealing and engaging experiences that drive business growth.
- I played an instrumental role in developing and redesigning websites for a diverse range of clients, including BHD León.
- My skills in coding and designing HTML ads enabled me to create impactful marketing campaigns, reaching and engaging with customers in innovative ways.
- As part of my role, I also created dynamic animations for videos and marketing campaigns, showcasing my expertise in design and animation.
- With my experience, I bring a wealth of technical knowledge and creative skills to the table, along with a keen eye for detail and a commitment to delivering outstanding results.
During my career, I had the opportunity to take a design thinking course offered by IDEO. This world-renowned company has been refining human-centered design methods for over 40 years. Through this course:
- I gained a deep understanding of the core principles of design thinking and had the opportunity to put them into practice.
- I learned how to empathize with users, identify their needs and pain points, and ideate, prototype, and test solutions.
This experience has equipped me with the tools and mindset needed to approach problems creatively, collaboratively, and user-centered way, and I am confident in my ability to bring this expertise to any project.
As part of my professional development, I completed a specialized course on design thinking through the University of Minnesota on Coursera. The course provided me with industry-standard theory and methods for developing successful user interfaces (UIs), further enhancing my skills and knowledge in this field.