Ekom Enyong

Ekom Enyong

SEO / Organic Search for PLG in United States, She/Her


As organic search professional, I partner with founders and marketing leaders to define and implement organic growth strategies. I've spent the last 10 years growing organic traffic, optimizing websites, and turning web visitors into customers.

I pride myself on delivering high-quality content that will convert your web visitors into happy users, clients, or customers. I'm focused on more than quick wins — I like creating scalable and effective strategies that will continue to drive organic growth over the long-term.

In my free time, I can be found learning to design and develop web sites and full stack apps using Next.js (React), Tailwind CSS, TypeScript, and PostgreSQL.

Work Experience

2023 — Now
  • Create and execute the comprehensive SEO strategy for an early-stage startup as the first SEO hire

  • Independently manage the content calendar, coordinating with an external content creation team to produce high-quality, SEO-optimized content that resonates with our target audience.

  • Personally wrote a blog post that ranks #1 on Google, showing content excellence and SEO expertise (e.g., "Questions to Ask a Career Coach").

  • Leverage Looker Studio to connect various data sources, providing insightful SEO performance analyses and enabling data-driven strategic adjustments.

  • Designed organic landing pages using Figma, conceptualizing and structuring initial designs before collaboration with designers for refinement and implementation in Webflow.

  • Collaborate with an external team to execute a targeted backlink building strategy, enhancing the site's authority and search engine rankings.

  • Utilize an extensive suite of tools, including ahrefs, Screaming Frog, Google Analytics, Looker Studio, ChatGPT, Claude AI, and Midjourney, to streamline SEO workflows and optimize performance.

2021 — 2023
  • Led the development and execution of a comprehensive organic growth and content strategy for our DIY event ticketing platform, resulting in a 169% increase in organic customer acquisition.

  • Collaborated with client services, product, engineering, and content teams to drive a 66% year-over-year increase in organic customer revenue, showcasing a successful blend of integrated acquisition and retention strategies.

  • Led a cross-functional team, including Content (3 members), an SEO Specialist, and a Web Designer/Developer, to implement effective daily content strategies.

  • Revolutionized the company's reporting processes by using Looker Studio, leading to its adoption company-wide as the standard tool for data analysis and reporting.

  • Coordinated with development and product teams to programmatically implement technical SEO changes like redirects or structured data (schema) across product listing pages.

  • Developed and rolled out a suite of Standard Operating Procedures (SOPs), an SEO knowledge base, and project management processes, establishing a framework for efficiency and consistency across the Marketing team.

  • Positioned as the company's Subject Matter Expert (SME) on SEO, educating leadership and stakeholders on SEO best practices and trends, culminating in a speaking engagement at the INTIX 2023 conference.

2020 — 2021
  • Managed the relationships, SEO, and content strategies for 10 clients, utilizing email and web communications alongside comprehensive monthly reporting to ensure transparency and alignment on objectives.

  • Led an SEO and content optimization initiative for a national moving/logistics client, resulting in an 82% increase in organic signup conversions, significantly exceeding performance targets.

  • Coordinated content strategy and execution through collaboration of vendor and agency partnerships, working with writers, designers, and development teams.

  • Created and presented detailed monthly reports, documenting SEO roadmap progress, activities, and actionable insights, coupled with recommendations and best practices.

2019 — 2020
Philadelphia, PA
  • Led a team comprising 3 copywriters, 2 designers, and an SEO Associate, to implement strategy and maximize organic search visibility for clients.

  • Conducted detailed keyword research and analysis for 13 legal and 3 e-commerce clients, uncovering valuable organic search opportunities that informed strategy.

  • Crafted and executed a robust content writing strategy, coupled with meticulous on-page optimization and local SEO tactics, culminating in notable increases in page-1 SERP features, including prominence in the Google Local Map Pack.

  • Fostered collaboration between the design and content departments to produce high-quality, SEO-optimized web content, focusing on UX as well as search engine signals.

  • Monitored web performance metrics, delivering detailed monthly organic search reports to clients, providing them with insightful analyses and actionable recommendations to continually optimize their online presence.

2018 — 2019
  • Executed comprehensive SEO strategies, including on-page, local, and technical optimizations for six clients, in collaboration with an SEO account manager, significantly improving their online visibility and search engine performance.

  • Leveraged SEO tools such as Ahrefs, SEMrush, and STAT for in-depth keyword research and competitive analysis, informing strategic decisions and optimizations.

  • Led the development of a custom Microsoft PowerBI dashboard to meticulously analyze over 1,500 blog posts, leading to the creation of a pioneering Content Gap Analysis template, subsequently adopted across all client strategies.

  • Led the research for the company’s inaugural local SEO study, establishing SEER Interactive as a thought leader in the field.

  • Conducted extensive user research, including virtual interviews and innovative data scraping from Reddit, to glean actionable insights for targeted SEO strategies.

  • Played a pivotal role in assisting a national real estate client to fully recover from an 86% year-over-year traffic loss following a site migration, restoring traffic to pre-migration levels through strategic SEO interventions.

2017 — 2018
Cleveland, OH
  • Led the comprehensive SEO and content marketing strategies for over 30 nationwide auto dealerships, significantly enhancing their online visibility and search engine rankings through expertly crafted technical SEO and content initiatives.

  • Masterminded the content strategy for the New Car Buying Guide, an online resource that achieved top-5 SERP rankings for highly competitive keywords such as "best SUVs 2019" and "best luxury SUVs 2019," driving substantial traffic and engagement.

  • Overhauled internal content workflows and SEO processes, introducing new templates and collaboration methods that streamlined operations between departments and external SEO agencies, resulting in increased efficiency and productivity.

2016 — 2017
Lancaster, PA
  • Led user acquisition strategy across five candidate recruitment platforms, achieving a significant 20% improvement in user registration conversion rates through strategic A/B testing with Optimizely.

  • Led the planning and execution of trade show participation, managing budgets, logistics, and processes for 8-10 major events annually, enhancing brand visibility and engagement within key industry segments.

  • Managed a small team of marketing interns, fostering their development in executing daily content creation, SEO enhancements, and blog writing, which contributed to sustained organic growth and engagement.

2014 — 2016
Lancaster, PA
  • Led the Pay-Per-Click (PPC) advertising strategy for a diverse portfolio of international B2B clients in the industrial, manufacturing, and specialty chemicals sectors, driving targeted leads and maximizing ROI.

  • Managed and allocated a monthly advertising budget of over $100,000 across Google Ads, including PPC, display, retargeting, and video campaigns, significantly enhancing content engagement and downloads.

  • Pioneered the agency's first email automation strategy, successfully implementing a lead nurturing campaign that directly contributed to securing a new B2B client and opening a new revenue stream.


2009 — 2012
Bachelors of Marketing, Business Administration at Millersville University of PA
Millersville, PA