About
Adaptable and detail-oriented Product Designer with 2+ years of experience in the fintech industry. Experienced in design systems, responsive web design, and interaction design. Skilled at crafting comprehensive design solutions for wealth tech products, translating user insights into impactful designs, and effectively collaborating with cross-functional teams.
Projects
Portfolio of Hedy Bramanta, a freelance colorist from Jakarta, Indonesia. This website was created using Framer.
Jaga Pemilu is a movement created to raise awareness and understanding of political rights, enhance the monitoring of the election process, and increase public political participation through a digital platform.
Side Projects
Tiny Design Club is a design community from Indonesia. This website was created using Framer.
Work Experience
Bareksa is the first and the largest online investment product marketplace in Indonesia, aiming to offer a seamless and secure investment experience for both retail and institutional investors.
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Collaborated closely with the team of Product Designers and Engineers to develop the Biome Design System, which was implemented to enhance the new look of the Bareksa Super App.
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Revamped the Bareksa Retail and Institutional (Bareksa Bisnis) Landing Page design using the new Biome Design System. This results in an increase in the new user activation rate.
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Designed a new Bareksa Saham landing page to support the go-to-market initiation, resulting in 15.000+ user registrations.
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Revamped and enhanced the Bareksa News Article page. Designed a new Product Widget feature, which leads to conversions from traffic to transactions.
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Designed a new Danamon onboarding feature to help users create Danamon savings accounts within the Bareksa platform. Resulting in thousands of accounts being created.
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Designed a new payment linking feature for Danamon Direct Debit, which increased the transaction count by billions of rupiahs made through the Danamon Direct Debit feature
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Improved the order experience for Bareksa Saham in the mobile app.
fré Media Indonesia is a production house based in Jakarta, Surabaya, and Bali. We specialize in video production and animation, dedicated to addressing the creative multimedia needs of our clients.
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Ensured project completion by supervising the team's ideas and overseeing their creative output for quality control.
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Directed the creation of digital videos and advertisements by visualizing scripts, guiding actors, and coordinating technical crews to achieve the desired vision on screen.
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Brainstormed, collaborated, and developed innovative ideas for creative projects.
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Created visual representations of projects from script to storyboard.
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Organized, designed, and presented ideas effectively through pitch decks.
Certifications
An intensive 6-month course in UI/UX design. Learning about User Experience Research, Design Thinking Framework, Wireframe, Hi-fidelity Design, Prototyping, and Usability Testing, as well as presenting UI/UX projects. Additionally, I was able to complete the 5-week final project bootcamp.
Education
Major in 3D Modeling & Animation. GPA 3.88