About
A bilingual, bicultural designer living in New York City designing for human experiences at the intersection of Health and Technology.
Work Experience
Work focuses in digital products (responsive web, UX, app, email, and banner design), branding, print, and out-of-home campaigns. Bulk of work created for seven clinical trial brands currently being conducted in the oncology space.
Lead design, development, and rollout of clinical trial campaigns, including art direction,concepting of hero imagery, logo and branding execution across print and digital materials.
Create interaction and motion prototypes to help guide client understanding of product.
Collaborate closely with UX, product managers, and engineers to fulfill the overall product/feature vision and turn complex problems into simple and elegant user-centric experiences.
Advise account partners on client solution strategies and opportunities for business development.
Applied user research and QA feedback to achieve pixel perfect frontend designs while maintaining an open communication channel with engineers and key project steakholders.
Created brand identity materials and phase I website for solve|d, FCB’s internal media and marketing analytics division.
Headed up creative alongside UX/Developer leads for a web portal designed to bring focus to clinical trial offerings—information pulled from clinicaltrials.org via an in-house API.
Assumed role of Group Art Supervisor on multiple brands and print production needs during manager’s maternity leave.
Developed concepts and designed creative solutions for high profile clients, such as Pfizer, Novartis, and Gilead Sciences. Work included digital, print, and out-of-home.
Led the design and layout of collaterals for campaigns that included core branding visuals, a full website redesign, print pieces, digital work, and trade show materials
Contributed to the creation of a portfolio and website redesign for a client, aimed at investors, that eventually led to a successful acquisition
Assisted new business teams on pitches with concepts, pitch materials, and agency dressings that led to successful presentations and client wins
Structured complex and content-heavy legal material into easy-to-follow layouts and designs
Worked on Fortune 500 brands such as United Airlines, Verizon, Crayola, and P&G.
Contributed to concept development, video, print mockups, and Spanish translations that were part of a United Airlines winning pitch—and received special recognition from Gordon Bowen, co-founder and CCO of McGarryBowen, for my contributions and efforts
Assisted with the development and production of photo and video shoots for Verizon and Crayola
Led a campaign redesign for Head & Shoulders as part of an internal competition that included concept development, a logo redesign, and pitch materials
Projects
Updated branding for a non-profit that focuses on increasing clinical trial awareness and donates a vaccine or meal to a child in need on behalf of clinical trial volunteers and research professionals.
Designed a responsive, branded website experience to house all of the clinical trial information pertinent to the client that our API pulled from ClinicalTrials.Org to make it easier for both healthcare professionals and patients to browse.
Awards
The Association of Clinical Research Professionals (ACRP) and Greater Gift partnered on a competition to increase clinical trial awareness where I was a judge.
Second Place for Owl-e, An alexa skill/Program to help guide children and their parents through a clinical trial.
Recieved the Gold achievement in the advancement of patient communications for work on XIAFLEX website and printed campaign.