About
Senior Product Designer with 6+yrs of experience in crafting >1M users digital products, 4+yrs of full-stack development experience with modern web technologies (Next.js, React)
Work Experience
[WIP] At Huddle, I have worked on different products as the sole Senior Product Designer.
MetaMap is the unicorn that serves the KYC, KYB and other verification needs for 150+ companies.
As the Senior Product Designer in a 4-people team, I have been leading the Product Design efforts across different products, for both the multi-tenant Admin dashboard, as well as the multi-platform (iOS, Android, Web mobile and desktop) client-facing digital product.
The user base of such products is scattered across the globe, and vastly multi-cultural. This poses lots of questions and constraints during the design phase.
To improve the speed and consistency of the product development process, I championed the creation of a custom Design System by successfully pitching it to the whole product and tech team (CTO included), and coordinated with the different platform teams during implementation.
Borg is the Berlin-based startup that makes Hive, an interface for Twitter that focuses on showing how online communities and personalities connect across clusters.
Working at Borg meant wearing multiple hats and having multiple responsibilities every day, because we were a small startup of less than 10 people.
I have been in charge of leading Product Design efforts under the guidance of the CEO and collaborating with the CTO, as well as partially implementing front-end solutions.
Main achievements include:
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Created and implemented a custom Design System that had to be on-brand and tailored to the company's needs.
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Crafted lo-fi to mid-fi and hi-fi mockups, including prototypes, for both components as well as user flows in the application, in close contact with the CTO.
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Re-designed the old interface from the ground up
Projects
SayFont helps people finding the perfect font match, with the tap of a button. It works as a Tinder for typefaces, by automagically finding font pairs that you might like.
The project is still ongoing and I am not working on it actively, but I want to get to an MVP where people are delighted to use it.
Enso is a Barcelona-based startup that rents apartments and rooms across Spain, creating a well-mixed community of people who get together, collaborate, and have fun.
As the sole designer and full-stack developer, I have been in charge of the following:
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Designing the platform from the ground up with a mobile-first approach
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Full-stack development
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Visual identity expansion
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Data management and backend strategy
The result is a powerful platform where people can browse Enso's offer, their apartments and rooms by city, and read their blog.
The platform completely customizable by the client: they can manage the availability of their rooms and apartments, add and remove room perks and general information, as well as completely customize the content and structure of each web page.
In Covid times during the pandemic, Checolo.re has been the web app that provided up-to-date official information on regional regulation regarding lockdown measures, and was focused on ease of use and accessibility.
Each week during the pandemic, the Italian Ministry of Civil Protection ("Ministero della Protezione Civile") used to publish unstructured data on GitHub that contained the up-to-date official lockdown rules for each region.
Being part of the team behind Checolo.re, I helped designing the UI and user flows of the app, as well as implementing each screen and animation, including methods for efficiently fetching data, checking the user's location, and showing them the most appropriate region.
At the same time, I wrote the backend logic to handle the unstructured data fetching, cleanup and providing the API for the frontend to consume.
Our efforts were featured in various articles.
Right before finishing my MS courses at Politecnico di Milano, I was called by some of the brilliant people at TANTLab to help them design and develop an interactive map of Copenhagen with the data that they had gathered from Facebook in the previous years.
The result is a digital app that offers and interactive map of Copenhagen's most politically active places, complete with interactive data visualizations, as well as a scrollytelling piece.
The contents of the app are entirely customizable by the client, since data is dynamically fetched from a CMS.
I was the sole designer and developer in what has been my first project as a full-stack React developer.