Looking to build something new
About
Hello! I'm Eduardo Moreno, a seasoned UX/UI and Product Designer with a diverse portfolio and a passion for creating impactful digital experiences. My journey in design has led me through innovative projects at three dynamic companies, each offering unique challenges and learning opportunities.
Projects
Introduction: In the ever-evolving landscape of technology, the Open Deli project emerges as a groundbreaking application that redefines the food delivery experience. With its open-source approach and federated methodology, akin to the well-known Mastodon, Open Deli stands out as a pioneering web3 application. Developed under the meticulous guidance of Princeton University's Human-Computer Interaction (HCI) team, this project is more than just an app – it's an ecosystem comprising three integral components: the courier app, the restaurant app, and the customer app.
1. The Vision of Open Deli: Open Deli is not just another food delivery app; it's a vision to democratize and decentralize the food delivery industry. By adopting an open-source model, similar to Mastodon's federated approach, Open Deli ensures transparency, community-driven development, and a robust platform free from centralized control.
2. The Three Pillars of the Ecosystem:
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The Courier App: This app is designed to empower delivery personnel with greater control over their work, fair compensation, and enhanced communication channels.
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The Restaurant App: A tool for restaurants to manage orders efficiently, connect directly with customers, and gain insights into consumer preferences without intermediaries.
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The Customer App: Focused on providing a seamless ordering experience, this app offers users a wide range of choices, transparent pricing, and a direct line to their favorite eateries.
3. The Role of Princeton University HCI: The involvement of Princeton University's HCI experts has been instrumental in shaping Open Deli. Their continuous supervision ensures that the app is user-friendly, accessible, and designed with the latest UX/UI principles in mind.
4. Embracing Web3: Open Deli is more than just a service; it's part of the web3 revolution. By leveraging decentralized technologies, it ensures data security, user privacy, and creates a community-driven platform where every stakeholder has a voice.
Conclusion: Open Deli is not just a project; it's a movement towards a more equitable, transparent, and user-centric food delivery ecosystem. As it continues to evolve, it promises to transform how we think about and interact with food delivery services. Stay tuned for more updates on this exciting journey!
Side Projects
Work Experience
• Market Analysis: Led comprehensive market research to identify user needs and industry trends, shaping the app's strategic direction.
• UI/UX Foundation: Established the foundational UI/UX design principles, ensuring a balance between aesthetic appeal and functionality.
• Prototyping and Design: Developed initial prototypes and design layouts, focusing on user engagement and seamless navigation.
• Team Leadership: Guided and collaborated with design and development teams to align product vision with user expectations.
• Feedback Integration: Implemented a feedback loop from user testing and stakeholder reviews to refine and optimize the app experience.
Concept Development: Initiated and defined the app's core design and functionality through market research and user analysis.
• UX Design: Crafted user-centric design strategies, including personas and journey maps, to guide intuitive user experiences.
• Design Execution: Created wireframes, prototypes, and mockups; iteratively refined based on team feedback.
• Developer Collaboration: Worked closely with developers in Agile/Scrum settings to integrate design with app functionality.
• Pre-Launch Testing: Coordinated usability tests and design adjustments to enhance app performance and user experience.
• Accessible Public Service Interfaces: Designed user-friendly and accessible interfaces, prioritizing ease of use while meeting rigorous public sector accessibility standards.
• Interdisciplinary Design Collaboration: Worked closely with interdisciplinary teams to create design prototypes that solve complex challenges in the public sector.
• Public Sector Usability Evaluation: Executed comprehensive usability evaluations with public sector stakeholders to improve and fine-tune application interfaces.
• Regulatory Compliance Design Documentation: Compiled exhaustive design documentation to ensure compliance with stringent public sector regulations and standards.
Government-Focused Design Strategy: Crafted UI/UX strategies tailored to meet the specific needs and standards of government sector clients.
• User-Centric Government Interfaces: Developed intuitive and accessible user interfaces, ensuring compliance with government usability standards.
• Collaborative Government Prototyping: Partnered with cross-functional teams to prototype designs that address unique public sector challenges.
• Government Usability Testing: Conducted targeted usability tests with government sector users to refine and enhance the app’s functionality.
• Design Documentation for Government Standards: Created detailed design documentation, ensuring adherence to strict government guidelines and protocols.
Education
Certifications
A UX certification is a professional credential that demonstrates your expertise and knowledge in the field of user experience (UX) design. The examination consists of 80 questions covering a range of UX-related topics, including visual design, interaction design, research, content strategy, leadership, and core qualities. We recommend this certification for professionals looking to advance their careers in UX design and stand out on the job market. Achieve the passing score to earn the certification, showcase your skills, and get a promotion or change your career.