
About
Product designer with a focus on creating visually appealing and user-centric digital products that empower and serve people.
Work Experience
Accomplished a 50% increase in user patronage and increased revenue for Street Bazzar by leading the redesign of the peer-to-peer marketplace website, as measured by the company's user engagement data and revenue reports, by doing user research, identifying pain points, creating wireframes, testing, and implementing new design features.
Accomplished positive feedback from stakeholders by leading the redesign of HumanSquad, a platform that helps provide services to people who want to migrate and improve their careers, as measured by user feedback, by carrying out user research, UI design, user testing, and dashboard designs for every user identified by the client.
Led the design for Ideri, a product that allows users to access album covers and their respective color palettes. Through user testing with target users, received positive feedback for the product currently in development.
Led user research and design efforts for various tech startups across the world, resulting in improved user experiences, increased revenue, and successful solo projects by creating sitemaps, building information architecture, carrying out user testing, visual design, and prototyping.
I was part of the team that built a design system that resulted in a 100% increase in saving designers' time, improved team efficiency, and an increase in revenue by defining and creating reusable components and deciding on naming conventions, which served as a source of truth for design and allowed designers to focus on creating user-centric solutions for the product.
Carried out research to understand how our end users use our products, which helped direct the company's product vision and strategic plans as measured by the research findings, by traveling and talking to users in person, and documenting the research findings.
Accomplished a 60%–70% reduction in time internal users spent on projects while working with another designer on designing several features for our tree listing page, as measured by internal user task completion time, resulting in increased efficiency, productivity, and ultimately an increase in the company's revenue.
Led the redesign of the login, registration, user onboarding, and reset password sections of Viamo’s product with an emphasis on allowing users to use their social logins, resulting in a more seamless and smooth user experience as measured by internal user feedback during testing.
Accomplished increased revenue for the company by working with product managers in designing block editors for Viamo's flow builder, as measured by internal user workflow efficiency, resulting in faster task completion and increased productivity.
Accomplished a sense of belonging within the company by leading bi-monthly user research sessions, resulting in a deeper understanding of our different product users, as measured by user feedback and participation in the sessions.
Accomplished the design and successful launch of multiple responsive websites for our clients, including overseeing the creation of an e-commerce website from the ground up for a bakery company, as measured by client satisfaction and positive feedback on the design, functionality, and overall user experience of the website.
Led the creation of comprehensive brand assets (logos, merch, social media designs, etc.) for clients across various brand touchpoints, resulting in increased brand recognition and connection with customers, as evidenced by client feedback and an increase in customer engagement and loyalty.
I designed various landing pages for our clients and digital products, which received positive feedback from clients and saw an increase in conversion rates.
I contributed to the design of a web application for a tailor-based e-commerce site as part of a team, resulting in a successful launch of the product.
Built web pages according to designs using my knowledge of HTML, CSS, and JavaScript, resulting in visually appealing and functional pages that met project requirements.
Led the overall design efforts at the company, including the design of flyers, ID cards, and other marketing materials, resulting in a consistent and professional visual brand identity across all materials.
Led the web design and branding efforts for an e-commerce company specializing in selling computers, resulting in a successful transition from an offline business model to an online one with a significant increase in sales and customer acquisition.
Projects
I wrote about my work in building a design system in Figma
Side Projects
Led the design for Street Bazzar, a peer-to-peer ecommerce platform, resulting in a 50% increase in user engagement and revenue for the company.
Developed a product, "Ideri" that allows users to easily view, share, and download album covers, born out of a passion for album art and design.
Led the design and development of a portfolio website for a front-end developer, resulting in a visually stunning and professional representation of their skills and experience in the industry.
Contact
Education
Article aiming to help people design responsive figma modals