Dylan Deyo
Product Designer in Brooklyn, NY, She/her
Work Experience
● Implemented a comprehensive design and content strategy for Grubhub's soon-to-launch official homepage, tailored to optimize business Growth and acquire new users.
● Designed dynamic interchangeable templates to showcase location-based content on SEO landing pages, which yielded a 32% boost in conversion rate (CVR).
● Devised a robust cross-functional Growth ‘download the app’ strategy spanning across the entire user journey with the primary objective of boosting downloads and user adoption of Grubhub’s native app.
● Fostered collaboration with the Menu team to define opportunities and design initiatives for the Yelp and Grubhub partnership in efforts to inspire diners to order from a new restaurant.
● Crafted test plans and administered multi-variant UserTesting experiments to obtain usability insights and gauge user perception of new features, most notably the password-free sign-in functionality.
● Pioneered an innovative multi-flow onboarding strategy and experience that was integrated.
into proprietary software and marketed to clients as a premium product/service for Growth clients.
● Developed responsive component and pattern libraries to optimize consistency and efficiently empower the team to conduct rapid iterative tests and implement learnings for fast-scaling clients.
● Established a design-driven quality assurance process that was adopted company-wide. Accelerated the quality assurance efforts by proactively writing code modifications for developers prior to deployment.
● Initiated cross-functional collaboration with senior management, strategists, and developers to create design experiences that augment sales and conversion rates for B2B and B2C clients, and internal sales teams.
● Transformed, standardized, and enriched client brand guidelines and creative direction to elevate digital brand recognition and optimize the creation of high-quality, conversion-focused experiences.
Education
Major in Graphic Design
Minor in Art History