Raised in Mexico 🌮 and am now based in London. I am a designer committed to making people's lives easier and more enjoyable through design. I come from an Industrial Design background, which led to spending a year in a design residency in Japan. Upon my return, I launched Koloikos, an online store for baby products and became a freelance visual designer.
Contact
Work Experience
· Assisted over 15 small businesses with branding, graphic design, and social media content.
· Produced high-quality design visuals consistent with the brand guidelines, including stationery, packaging, marketing artwork, social media content, photography, mock-ups and presentations.
· Worked recently for Expansion Zone (brand identity) and A Slice of Blue (photography, graphic and marketing designs).
· Proficient multitasker managing the entire functionality of an online baby shop as a solo owner since 2019.
· Set the creative direction that assured consistency across all products, marketing comms, and business purposes.
·Partnered with retailers and stockists to place products in physical stores and online marketplaces, including Amazon and MercadoLibre.
· Increased online sales by 200% from 2019 to 2020 despite the Covid-19 lockdown.
· Instructed the Semiotics course by taking the initiative and motivating Undergrads enrolled in an Industrial Design Program.
· Designed learning materials and mentored student projects throughout the semester remotely.
· Learned traditional techniques at over 30 workshops with a tight-knit team of Japanese artisans and designers.
· Created "Ichi-go Ichi-e", an end-to-end collection of textiles, pottery, and wooden products in collaboration with four local artisans.
· Displayed later in Dento no Mushi “Urban” Exhibition in Kyoto, Japan.
· Conceptualised an Air Purifier for the Japanese market in a 2-week challenge using the company’s design user-centred approach.
· Solely responsible for the Men bags' seasonal collections.
· Managed the product’s lifecycle from conception to delivery, identifying trends, prototyping and collaborating with internal and external teams.
Education
· Graduated First Class Honours – Summa Cum Laude
· Academic Talent Scholarship holder (2011–2015)
Speaking
The talk was about the Design career path, the continuously changing reality, and how these changes turn into new possibilities for designers.
Exhibitions
As part of the Nakano design lab, my JICA Fellowship Project, “Ichi-go Ichi-e” was displayed at the Art Space Yokaan gallery.
· Project “Mitote”, a product in collaboration with Manuel Torres, was selected as part of DECODE 2015.
· Displayed at Monterrey and Mexico City (2015)
· Project “Mitote”, a product in collaboration with Manuel Torres, was selected as part of DECODE 2015.
· Displayed at Monterrey and Mexico City (2015)