About
a data-driven product designer taking startups from stagnation to growth.
Projects
Led research project by drafting research plan, writing guidelines, screening participants, conducting interviews, and tagging patterns to determine user experience insights for NEAR
Foundation.
Identified specific insight into customer pain points by analyzing data from research to initiate a shift in focus for customer experience efforts to optimize use of company resources.
Work Experience
Increased site engagement and helped drive signups by optimizing key touchpoints on the Bankless website.
Saved the organization's development resources by cross-analyzing user interviews and customer feedback to reveal better product strategies
Design Lead including UX Design, Marketing Materials & Branding
Developed and maintain a design system that ensures a consistent and cohesive user experience across all products and platforms, leading to increased customer satisfaction and loyalty.
Implemented process for project management by researching, selecting, and onboarding the team with a new online management platform to organize deadlines and launch three significant projects.
Exercised team leadership skills by spearheading the implementation of contextual user research studies resulting in improved usability testing processes and enhanced user experiences with products such as MISO and Kashi.
Established a user experience program by implementing surveys and unmoderated user testing to compile feedback from over 2000 customers, resulting in increased insight into pain points for company stakeholders.
Overhauled the company website's homepage and major landing pages by analyzing engagement metrics to optimize the user interface, resulting in a 10% increase in click-through rates.