About
I started fiddling with websites and software at around age 7 out of idle curiosity. By 16, my passion led me to my first freelance work, where I had the honor of working with great local clients and big brands like Nike, Philips, and others. Today, with over 13 years of experience, mostly in large-scale consumer-facing products, I bring extensive expertise in Product Design, UX Research, and Leadership.
I love structuring complex things by building simple logic at each level. My strong product thinking and ability to empathize with people and business needs help me find a rewarding balance between achieving business key metrics and user-centered design. I was born in 🇺🇦 Ukraine, am now based in 🇦🇹 Austria, and work on products from all over the 🌎 world.
Projects
Bold.org is fighting the $1.6 trillion student debt crisis and makes philanthropy easy for millions of students and donors.
Between 2019 and 2024, I teamed up with Bold.org to reimagine the $1.6 trillion student debt problem. I led design and research across every touchpoint to help grow Bold.org into the largest independent scholarship provider in the US.
I helped achieve profitability within 9 months. Shipped an ecosystem of products for scholarships, college analytics, loan optimization, and full-scale banking for millions of Bold.org users.
FinTech and AI innovation has been at the heart of my collaborations with global teams over the past few years. I've designed MVPs, advised on strategy, and built high-performing teams and processes. Together, we’ve tackled complex challenges and delivered smart, efficient solutions that redefine the way people interact with technology and financial services.
Work Experience
• Designed and launched various FinTech, EdTech, and philanthropy products from scratch.
• Helped unlock full profitability in just 9 months for a 100% free product.
• Collaborated with cross-functional teams to ideate and ship new products and features.
• Established the design system from scratch, along with processes and design principles that aligned with development workflows and ensured seamless design-to-development handoffs.
• Led initiatives to evolve design and build Bold.org as a design-focused product. Identified areas for improvement, came up with solutions, and strategies. Hired and managed designer.
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Designed, and launched various of the company's complex products: CRM, Affiliate management platform, freelance copywriting platform, and inner tools from scratch to a large scale.
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Led the multifunction design team of 4, covering Product Design, Research, Branding, and Communication Design.
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Translated user needs and business objectives into designs that help customers get the job done as an ongoing process.
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Collected feedback and iterated on feature sprints with stakeholders, engineering, and marketing teams.
Worked on web and mobile apps designs for agencies, startups and corporates like Nike, Phillips, Schneider Electric and others. Overall other 100 completed projects in 4 years including a few large launched consumer products: project management tool, internal knowledge base, couple banking apps.