About
Designer + illustrator, scribbling into notebooks and enjoying jpop
Work Experience
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Collaborated closely with cross-functional teams to conceptualize and design organic social content, lifecycle emails, product launch campaign assets, icons, and packaging inserts, all while maintaining brand guidelines for Curology and Agency's visual identity systems
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Spearheaded development of the Warm Science Illustration Library by partnering with the internal medical team, providing detailed design and medical guidance to an external illustrator to build a robust library of 35+ medical illustrations intended for broader marketing use
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Contributed to the development of Curology's brand refresh, designing key visuals for our brand guidelines and leading the effort to define the brand's new illustration style, including researching, teaming with, and providing feedback to an external illustrator and icon designer
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Successfully helped revamp and expand Generation Glow, Curology's college ambassador program, by designing the entirety of the program's visual identity, OOH signages, and merchandise
- Led all design projects within the marketing team by developing and designing a comprehensive system of icons, email design guidelines, paid ads, Instagram stickers, and merchandising
- Teamed up with twelve literary arts high school students to bring their work to life by designing front and back book covers for the original, self-published novels, conducting research, implementing feedback, and proactively addressing any concerns
- Worked with a small team to design, develop, and promote a digital exhibition showcasing thirty-six students by creating brand identity graphics and organizing and leading a digital promotional event
Education
GPA: 4.06