Dominic Lucaciu

Dominic Lucaciu

Product Designer in London, He/Him

About

My work revolves around digital products, bringing them alive through interaction design, motion and art direction. I enjoy designing products while keeping the user experience, the design system, the brand values and the business needs in mind.

Side Projects

2022

Glamping site located in Transylvania

Work Experience

2024 — Now
Senior Product Designer at Philip Morris International
London

Working on Smoke-Free products

2023 — Now
London

Working on different projects for clients like Fox Entertainment and Gordon Ramsay.

2021 — 2023
London

Working from London with a big team across 2 continents (London, New York, St. Louis & Prague).
As a UI designer, I helped define the visual style, build the design system, design responsive pages, define data visualisation principles, make sure the designs follow the WCAG 2.1 guidelines, build interactive prototypes for testing, design QA the product, presented the work to the product owners and the development team and found design solutions alongside the UX team.

2020 — 2021
London

Working with UX designers and the marketing team on several migration projects between UK and international markets. While I was at Sage we’ve launched successfully 7 new Sage.com website sections.

Later on I’ve worked on the new Sage.com design language, developing motion design rules and making sure we follow the new Visual Identity.

2021 — 2021
London

Client: Akbank
Working with the Visual Design Director and Experience Creative Director to support and design modules and templates for the various different touchpoints.

Responsible for working with UX and translating wireframes into app and responsive designs. I created interactive prototypes for user testing sessions, motion design principles for the product, presented the work to the clients, articulated the design decisions and rationale behind the product.

2020 — 2020
London

Working from London with a big team across 2 continents (London, New York, St. Louis & Prague).
As a UI designer, I helped define the visual style, build the design system, design responsive pages, define data visualisation principles, make sure the designs follow the WCAG 2.1 guidelines, build interactive prototypes for testing, design QA the product, presented the work to the product owners and the development team and found design solutions alongside the UX team.

2019 — 2020
London

Working alongside Wunderman Thompson and their development team on the Selfridges website.

Later on I joined the digital team at the Selfridges HQ where I’ve worked on designing digital proposals for the stakeholders focusing on the App.

  • Redesigning the Selfridges website and the App
  • Building the new Design system
  • Defining Motion Design principles
  • Prototyping
2017 — 2019
London

Working as a UI designer across different projects. I’ve built UI design systems, worked on pitches, held workshops with clients, did design QA, motion and 3D design. I’ve managed junior and freelance designers and I’ve maintained a close relationship with the UX and the Development team.

The main account I’ve worked on was Volskwagen Group. On some of the projects I was the lead designer. The work included adapting the 2019 Volkswagen global brand redesign to the
UK market.

During my time at Tribal, I successfully delivered projects from end to end for clients like: Skoda, Seat, Wren Kitchens, Disney, Usborne, Johnson and Johnson

2017 — 2017
UI Designer at Possible
London

Part of the digital team, I’ve worked alongside UX designers, developers and creative directors in Agile sprints on the Pro Photo & Video part of the Canon UK website.
canon.co.uk/pro/

2015 — 2016
2015 — 2015
2015 — 2015

Contact

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