Work Experience
· Served as an integral part of the Dynamic Yield marketing team— brainstorming, coordinating, and collaborating across the department and company to bring projects to life from concept to execution
· Crafted website page mock-ups and guided developers to build them per my specifications
· Produced website graphics based on real customer business use cases to visualize capabilities across industries.
· Assembled visuals for digital marketing initiatives.
· Built internal and external-facing presentations and pitch decks.
· Iterated designs based on feedback from multiple stakeholders, such as the Chief Marketing Officer, Director of Demand Generation, Director of Product Marketing, Senior Director of Marketing, Director of Marketing Design, and Creative Director.
· Collaborated with marketing team members to make guides, reports, and case studies.
· Utilized strategic briefs to design content across social media platforms.
· Composed visual event marketing materials such as signage, merchandise, and invitations.
· Led the creation of marketing emails for multiple brands with the communications team.
· Oversaw the development of printed assets such as tradeshow banners and product request forms with multiple frequent edits from the sales team.
· Managed relationships with freelance developers to build web designs and landing pages.
· Beat deadlines for urgent project requests and revisions from the digital advertising team.
· Conducted ideation sessions that resulted in effective product launch campaigns.
· Onboarded new software such as Figma, FigJam, and Loom to the marketing team.
· Collaborated with the CEO and manufacturers to iterate product packaging designs.
· Organized and maintained the digital file systems for a large team as it evolved.
· Boosted positive sentiment and teamwork during company-wide meetings.
Education
Coursework in Sociology
BFA in Illustration and coursework in Graphic Design