Like some sort of Kraken, I manage all-the-things as it related to digital marketing for a B2B SaaS startup in the financial technology (#fintech) space, as well as the company’s community conference. As part of a lean team, I created the company’s first Digital Marketing Strategy, and implemented it from start to finish.

• SEO: Can confirm, this stuff is like battle royale for keywords. Developed, managed, and implemented a comprehensive organic SEO strategy. Focused on ongoing research, and capturing key terms as they emerged, and tracking positions over time. Shot to the top of the leaderboard for key terms that we hadn’t considered before.
• Content marketing: Have you ever tried wrangling cats? Wrangling content from others at the company is kind of the same! I used the SEO strategy to inform the company content calendar. Also, I’m pretty good at slapping the keyboard, and sometimes drawing so I created content myself as well.
• Website strategy: Sometimes known as the Jean-Michel Basquiat of Webflow. Lead a redesign project of the company website, then managed the website on an ongoing basis - including key conversion pages. Drove a constant focus on user experience, and implemented several user experience improvements. Can still completely wreck in HTML and CSS if you want me to though.
• PPC: I got good at giving Google some of our hard earned money! Created the company’s first paid search strategy, and managed it day-to-day. Key campaigns drive conversions from enterprise companies and SMBs alike.
• Paid Social and display advertising: Managed paid social and retargeting campaigns across channels for the main brand, as well as our conference sub-brand.
• Marketing Automation (HubSpot): Managed magical robots and created several new workflow-based email campaigns - including nurture emails, onboarding sequences, and promotion of company conference.

Somehow I convinced Lenovo to pay me for toying around on the interweb all day :)

But if you really want to know, here's what I do:

• Marketing automation via Hubspot and Pardot: I lead an army of little marketing robots that do my bidding. As a certified Pardot Specialist, I develop and manage our automation programs. Landing pages, lead scoring, engagement programs, and whatnot.
• Website strategy - Have you ever seen one of those funky MC Escher paintings where things are upside down? I did that to our website once. Turns out that's not the way the internet is supposed to be, so now I regularly lead our external agency in creating and refining our website instead. It works better this way.
• Salesforce wizardry! Custom reports, campaign set up and strategy, and various other bawse-level Salesforce things. Also perform alchemy to make sure Hubspot and Salesforce are set up in the best way for things to happen automatically.

Oh snap, I do some stuff in the real world too:

Event management: I'm gonna be honest with you: I do this because it gets me enough points to get into the Delta Sky Club. They have these little free cookies and sandwiches, so what can you do? Once I land I help make events go the way they're supposed to go. I also make sure these real world events are tied back into our digital marketing efforts.

Social Media Strategist for healthcare technology company focused on improving healthcare via multiple technology and consulting offerings.

• Created company social media strategy and managed strategy across platforms on a daily basis with Sprout Social and Buffer

• By following developed strategy, Premier’s social following grew over 20% in nine months

• Managed editorial flow for company thought leadership blog, Action For Better Healthcare

• Researched company presence as well as competitor presence via Radian6, Google Analytics, and SEMrush

• Managed social media presence for CEO including interaction with local and national press

• Communicated with internal creative team to develop visual content for social platforms as well as company blog

• Prepared regular reporting on social media and digital marketing KPIs to convey growth, engagement, and standing against competitors

• Provided conference, recruiting, and trade show event coverage across social media platforms

• Represented marketing department in website design and development conversations

• Created company owned and hosted Twitter chats, with a focus on current healthcare industry news and developments

• Occasionally cracked jokes. Some people found them funny.