Ana Parada
🙂

Ana Parada

Senior Product Designer in Lisbon

If I am not around, I am probably doing sports or reading.

A year ago

About

A Senior Product Designer 👩‍💻 who brings passion and expertise when building thoughtful and engaging products. Based in 🔅 Lisbon.

I’m a Senior Product Designer and Coder with a dedicated work ethic. I’ve built products for a variety of companies: from banking to telco, to transportation, to insurance, and more recently Tech Startups – turning ideas into detailed designed products.
From inception to release
Throughout my career, I’ve always been part of early-stage teams and products. In some cases, the product did not exist yet, and in others, it needed to be reinvented. This is the most important factor to keep in mind when reading through my skill set and experience. Fundamentally, it means that I have had to develop a more rounded, than usual, skillset as I’ve had to be a UI designer, UX designer, Researcher, Product Manager, and Front-end Developer when needed. I’ve designed and built products from their beginning to their release, to post-release.
I had also a short experience being an A/B testing manager where I gain some know-how on how to validate a hypothesis, figure out what to test, and how prioritize A/B tests.

I've been also a community organizer for Google Developers Group and WomenTechmakers for 6 years. I do believe that tech communities are a good way for exchanging experience and knowledge.

Projects

2022
Gaia Design System at Cozero GmbH

The GAIA design system aims to be single source of truth for both cozero platform and website that communicates what is our design language and components.

2022

Create an accounting practice that mirrors the customer’s product-centered reality and that takes the whole product lifecycle into account

2022
Cozero Act at Cozero GmbH

Model alternative scenarios to create the right carbon action portfolio for your company. Explore how different targets, climate actions and market developments impact your net-zero path.

2021

Give Curators the ability to create lists of products. Prove that we can drive adoption and add value through ensuring curators feel a sense of ownership and creativity/self-expression.
— In the first phase of this project our Curators were the boutiques we work with.
— During the second phase we’ve expanded frames creating a partnership with influencers (specialised home decoration, clothing, outdoor spaces)

2020
Trouva Consumer Design System at Trouva

This was a new DS created after the Frames project in collaboration with the Brand & Marketing team. We created a new design language for that project and we decided to rebrand the main website using the same design language and principles.

Writing

2023

Micro-interactions are contained moments that revolve around a single use case. Micro-interactions focus on detail — they do one thing but they do it well!

2022

When I joined Cozero (last December), one of the key challenges as a Lead Product Designer was to address the need of introducing product discovery to the different teams and try to come up with a process that would allow us to work collaboratively on that. This article is a result of that research work and shows a process that is now fully implemented as a cross-team combined effort.

2021

Inspired by the book “How to Think more Effectively — A guide to greater productivity, insight, and creativity”, I started to think about my own way of processing and analyzing information in life as well as in my design process.

2019

We are striving to build the perfect product following the right steps but somehow missing one of the most important aspects — We need our products to be delightful to use.

Like we can see on this pyramid of needs on Emotional Design, by Aaron Walter.

2018

Last year (March 2017) I’ve made a design talk at
GDGLisbon
for an audience mostly composed of Developers. (meetup.com/gdglisbon/even…)

Mission: Trying to clarify some misconceptions about Usability, User Experience, User Interface, and also the importance of each one of these elements to build great products.

Work Experience

2021 — Now
Berlin (Remote)

Managing a team of 3 full-time designers and 2 freelancers (brand). Design Operations; Design System creator and maintainer.
Leading product design initiatives and mentoring designers.
Responsible for product design role definition and career development, hiring and onboarding and team operations.
Creating and maintaining core design systems' components and prepare groundwork for PDs to contribute to it.
Create design standards for good and done.
Defining design metrics and OKRs in order to measure impact and future opportunities.
Involved in creating product strategy and company OKRs.
I've been a Product manager during 9 months in addition to product design responsibilities.

2019 — 2021
London (Remote)

Worked on the Retail panel SaaS for boutiques at Trouva during the first 5 months, after it I joined the consumer team.
Lead Frames initiative from the very beginning exploration and discovery work until the release (trouva.com/frames)
Created new consumer Design System from scratch in collaboration with the Brand and Marketing team.

2018 — 2019
Lisbon

Joined Leadzai within an initial team of 5 people (including CEO, CTO, software engineers), defining product strategy, doing discovery work and usability tests. Designing high-fidelity mockups and building prototypes, sometimes diving into coding .jsx and scss.
Most challenging part of the product was the different network integrations with Google, Facebook, Instagram and Linkedin ads, for which we needed o cover RMFs while creating the best experience for users.

2017 — 2018
Product Manager at 360Imprimir
Lisbon

I was responsible for:
Managing A&B Testing and Personalisation of the website;
Benchmarking and CRO;
Product Specifications (creating User Stories and defining Acceptance criteria).
Managings sprints following Agile Methodology.

2017 — 2017
Remote (to New York)

Working closely with stakeholders from the ideation process to the validation stage. User research. Rethink the user flow based on the previous app and user feedback.
Design high fidelity mockups.
Remote design handoff using zeplin and high-fidelity prototypes made with Flinto.

2015 — 2016
Lisbon

UX & UI Design at the User Experience team from NOS SGPS.
I've created solutions mostly to integrate NOS.pt and Client Area.
You can access it through cliente.nos.pt and nos.pt/particulares/co…

2013 — 2015
Lisbon

UX / UI Design Consultant for:
Caixa Geral de Depósitos
SIBS
Comboios de Portugal
Victoria Seguros
Portuguese Paralympic Committee
La Caixa
SAREB

2011 — 2013
Vila Nova de Gaia

Education Resources Production for LEYA SA
Animations, Games, Schemas, Video Editing, Cronos and educative grammars).

2011 — 2013
Webdesigner at Freelancer
Porto (Remote)

UI Designer ( Adobe Flash, Photoshop , Illustrator) Frontend Developer ( jQuery , Javascript) Backend Developer ( PHP + MYSQL)
Projects
Conimbriga Construções
Borrelho wines (borrelho.pt/)
Scoutness wordpress blog
SDT Soluções Integradas SA
Vodafone DHU

Volunteering

2017 — Now

Education

2006 — 2009
Bachelor in New Technologies of Communication at University of Aveiro
Aveiro

Certifications

2017 — 2018
Google Analytics (Advanced) from Google Partners
2017 — 2018
Google Developer Challenge Scholarship from Udacity
2017 — 2018
Mobile Sites Design from Google Partners
2016

UX Foundations Workshop, User Experience

Contact

Website
Twitter
GitHub
Codepen
Dribbble