Divij Prakash

Divij Prakash

Art Director & Designer in San Francisco

About

4+ years of experience in ad agencies & in-house teams. I craft brand identities and campaigns covering print, digital, video and interactive mediums.

Education

2023 — 2024
MA - UI/UX & Interaction Design at Academy of Art University
San Francisco
2017 — 2020

Work Experience

2024 — Now
Art Director & Design Partner at Chua Group
San Francisco

Working on brand design for various clients in the technology space. Collaborating with stakeholders on agency & client side to audit their current brand & develop strategy to achieve their business goals. Responsible for the creative ideation & execution of websites, brand guidelines, messaging & out-of-home campaigns.

2021 — 2023
Santa Clara, CA

Extended the brand identity by directing in-house teams to develop video campaigns for enterprise SaaS products.

2022 — 2022
Bengaluru, India (Remote)

Developed 0-1 brand identity for the early-stage startup.

2020 — 2020
Los Angeles, CA

Art directed a campaign to revive small businesses struggling during the pandemic.

2020 — 2020
San Francisco, CA

Led the development of a brand identity and campaign for Blue Endeavors’ social initiative to save marine life. Conceptualized creative campaigns for unreleased Red Bull flavors.

2019 — 2019
Bengaluru, India

Wrote copy for co-branded campaigns: Apple, Puma, WeWork, BookMyShow, Sleepy Owl, Arata, Homecentre, Flipkart, Ixigo, Goodera, GiveIndia. Developed strategy for the brand's social initiatives to “plant 500,000 trees”, “build 52 playgrounds”. Launched original branded merch.

2018 — 2018
Hyderabad, India

Developed concepts and design comps to pitch campaign ideas to agency clients including Smirnoff, Magnum Ice Cream.

Awards

2021
2x AAU Spring Show from Academy of Art University
2021
4x D14 Addy from AAF
2021
5x SF Addy from GSFAC
2020
Merit - Integrated Campaign from OneClub Young Ones

Projects

2024
WIP at Jeep

Corporate sponsored project in collaboration with Academy of Art University

2024
Go the Distance at Athletic Brewing x NBC Universal

Corporate sponsored project in collaboration with Academy of Art University.

Developed an advertising campaign for Athletic Brewing utilizing NBC's media channels and pitched it to marketing executives at NBC HQ.

2024
Arc at Lucid Motors

Corporate sponsored project in collaboration with Academy of Art University.

Led a team of 7 - Developed a concept vehicle for Lucid Motor's Sanctuary experience focusing on family experiences. Collaborated with industrial designers, clay modelers, architects & UI/UX designers to develop an end-to-end concept including software, lifestyle & a physical model of the vehicle.

2023
B.I.O.M.E. at Nasa

Working alongside a team of industrial designers, developed a conceptual space agriculture system that would sustain and create a lifestyle for astronauts on their journey from the Moon to Mars. This project serves as a vision to inspire engineers & scientists at NASA, under the guidance of Jose Benavides, PM for NASA ISS Astrobee Facility.

Exhibitions

2024
Academy of Art University Spring Show at 601 Brannan St.
San Francisco

AAU X LUCID MOTORS

2023
Academy of Art University Winter Show at AAU Automobile Museum
San Francisco

AAU X NASA

Contact

Instagram
Twitter