About
4+ years of experience in ad agencies & in-house teams. I craft brand identities and campaigns covering print, digital, video and interactive mediums.
Education
Work Experience
Working on brand design for various clients in the technology space. Collaborating with stakeholders on agency & client side to audit their current brand & develop strategy to achieve their business goals. Responsible for the creative ideation & execution of websites, brand guidelines, messaging & out-of-home campaigns.
Extended the brand identity by directing in-house teams to develop video campaigns for enterprise SaaS products.
Developed 0-1 brand identity for the early-stage startup.
Art directed a campaign to revive small businesses struggling during the pandemic.
Led the development of a brand identity and campaign for Blue Endeavors’ social initiative to save marine life. Conceptualized creative campaigns for unreleased Red Bull flavors.
Wrote copy for co-branded campaigns: Apple, Puma, WeWork, BookMyShow, Sleepy Owl, Arata, Homecentre, Flipkart, Ixigo, Goodera, GiveIndia. Developed strategy for the brand's social initiatives to “plant 500,000 trees”, “build 52 playgrounds”. Launched original branded merch.
Developed concepts and design comps to pitch campaign ideas to agency clients including Smirnoff, Magnum Ice Cream.
Awards
Projects
Corporate sponsored project in collaboration with Academy of Art University
Corporate sponsored project in collaboration with Academy of Art University.
Developed an advertising campaign for Athletic Brewing utilizing NBC's media channels and pitched it to marketing executives at NBC HQ.
Corporate sponsored project in collaboration with Academy of Art University.
Led a team of 7 - Developed a concept vehicle for Lucid Motor's Sanctuary experience focusing on family experiences. Collaborated with industrial designers, clay modelers, architects & UI/UX designers to develop an end-to-end concept including software, lifestyle & a physical model of the vehicle.
Working alongside a team of industrial designers, developed a conceptual space agriculture system that would sustain and create a lifestyle for astronauts on their journey from the Moon to Mars. This project serves as a vision to inspire engineers & scientists at NASA, under the guidance of Jose Benavides, PM for NASA ISS Astrobee Facility.
Exhibitions
AAU X LUCID MOTORS
AAU X NASA