About
I design, prototype and build digital products. For the last 8 years, I worked with technology, entertainment, and ride-hailing companies. My work generally focuses on visual interfaces, user experiences and interactions. Alongside this, I create brand identites fostering a deeper emotional connection with users.
Currently, I refine digital products across multiple business areas at Wheely. Before, I led discovery of innovative user experiences at Okko, established foundational design at Watchers, and headed digital design at Apus Agency.
Work Experience
A luxury services and technology company enabling users to request on-demand chauffeured experiences.
- Led visual and product design across multiple business areas: B2B portal, Billing CX and Website.
- Created and maintained Wheely Web UI Kit 2.0 as a foundation for initiating, evolving, and unifying web products.
- Redesigned the B2B portal based on analytics and user feedback; modernised the sign up flow (+60% conversion rate), enhanced the user invitation flow (+5% acceptance rate).
- Enhanced the billing customer experience by implementing Apple Pay (+38% conversion rate, +23% GMV) and payment history (+50% support reduction rate); designed transaction and anti-fraud dashboards to track and analyse users’ payment-related activity.
- Refined the website with a new structure, improved navigation, and an updated visual language; designed interactive pages for exploring the passenger experience across different service classes.
- Contributed to the passenger app with a reimagined service class picker, improved navigation, and a bouquet delivery flow scaled for any delivery type.
- Collaborated with cross-functional teams and engineers to deliver product features and validate results.
An app-based live streaming platform that lets users watch movies, series, and sports together with friends, celebrities, and creators.
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Created basic visual identity: logotype, color palette and digital branding principles for the product launch.
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Designed 0-to-1 UIX for surfing and watching media content in sync: discovery feed, virtual rooms, voice/text communication and moderation options.
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Collaborated directly with C-level executives, overseeing the design team and supervising one additional designer.
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Worked closely with the engineering team to launch the product’s first version and identify its product-market fit.
A subscription video-on-demand, over-the-top streaming service available on multiple platforms.
- Led 0-to-1 product design and discovery of new user experiences as part of an external R&D team.
- Researched potential user experience ideas aligned with the business strategy and C-level vision.
- Designed and prototyped ready-to-develop innovative watching experiences and product features.
- Collaborated with the in-house design team to transfer design artifacts and seamlessly integrate them into the workflow.
A digital design studio partnering with companies to create new brands and digital projects.
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Led digital design projects with a focus on websites, web interfaces, and visual identity.
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Delivered end-to-end designs, from conducting research to creating comprehensive UI kits.
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Collaborated closely with development teams to implement high-quality designs and interactions.
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Directly communicated with clients, prepared detailed requirements documents, and managed project timelines.
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Additionally, collaborated with graphic designers on branding, storytelling, and packaging design projects.
Side Projects
Brand identity and physical product design for a sports tracking bracelet. Atto is a sports bracelet for athletes that provides precise training results. It features a stopwatch, heart rate monitor, music control, and syncs with a mobile app for detailed workout metrics.
Naming, brand identity, and physical product design for an everlasting stationery kit. Reinventing paper, Magika presents a waterproof notebook and an ever-writing metal pencil, redefining the way you draw and take notes.
The visual study, presented in the form of a book, examines mascots as foundations of communication and brand identity across various industries. Each mascot is deconstructed into individual elements, allowing for a detailed analysis of its attributes, personality, and imagery.
Visual identity for Dr. Ioannis Eleftheriadis's dental clinic based in Greece.
Education
Awards
Websites for Teleset Plus, Protargol and VSF
Contact
Teams
