Digital advertising is making a climate mess — and it’s completely in our control. Scope3 has set out to right the course, and now after 18 months launch a new brand and product to reveal some groundbreaking tests that show how strong of an impact Scope3 is already making for both advertisers and publishers to clean up their ad stacks.

Working with co-founders Armaan Kalsi and Brihu Sundararaman, we redesigned the Lore Explorer. The changes are progressively rolling out during their beta.

In less than 30 days, Lore's redesigned block explorer received 67,000 signups, and on the momentum of Lore's progress, in August 2023, they raised a $2.3MM funding round from SALT, Arca, Balaji Srinivasan, and Floodgate.

Independent brand identity work for Bonside, a breakthrough in alternative financing for brick & mortar businesses.

Bestselling author, speaker, and organizational leader Simon Sinek publishes many ideas through The Optimism Company. With COLLINS, we worked through the naming of this new publishing arm, wrote the brand strategy, and designed the identity system.

While at COLLINS, I worked on Medium's 2021 brand identity, which included a new — and controversial — logo, typographic illustrations, and a new layout system.