About
Hi there! This is a little more about myself:
🎨 Design Philosophy: My approach is deeply human-centered, focusing on understanding users through comprehensive research. I believe in creating designs that transcend aesthetics to solve meaningful problems, ultimately contributing to positive social impact. My designs are driven by a desire to promote inclusivity and develop solutions that make a tangible difference in people's lives.
✨ Personal Journey: From a young age, I've always been the "creative spirit in the room," constantly asking questions and exploring new ideas. I was often found at the back of the classroom, perpetually doodling in my workbooks and captivated by the charm of stationery. My passion for art and creativity was evident early on as I eagerly participated in numerous competitions, continually seeking new ways to express my ideas and innovate.
Today, I am a Designer, Artist, and Photographer at heart, driven by relentless curiosity and a deep love for blending art, problem-solving, and technology. My journey has led me to a place where I can unravel the complexities of everyday user problems and transform them into delightful, empowering experiences.
🚀 Career Aspirations: I am particularly passionate about design leadership, thriving on tackling complex challenges, and using my skills to create innovative solutions that are not only functional but also aesthetically pleasing. I look forward to roles such as Product Designer, UX Designer, UX Researcher, and Design Strategist, where I can contribute my skills and expertise to impactful and mission-driven organizations.
My goal is to leverage my expertise to its fullest potential, contributing to innovative projects that make a meaningful impact.
Contact
Work Experience
- User-Centered Design for Healthcare Collaboration: Led the redesign of healthcare collaboration software, specifically targeting virtual meetings for oncologists in the Tumor Board and Grand Round discussions. Conducted comprehensive user research and product analysis to gather feedback from potential clients, identify key areas for intervention, and developing optimized product features and strategies.
- Collaboration and Prototyping: Worked closely with cross-functional teams to create user- centered designs, workflows, and strategies. Utilized Figma and an established design system to develop high-fidelity mock-ups, enabling rapid product testing and ensuring seamless collaboration between design and development teams.
- Metrics and Best Practices: Recommended and implemented metrics to define, manage, and measure design success, prioritizing enhancements based on user feedback and business goals. Contributed to UI and UX design best practices and templates, maintaining industry standards and promoting efficient design processes.
- Development Collaboration and Implementation: Collaborated closely with the development team to ensure the product's feasibility and alignment with user needs. Achieved high adoption rates among target users, resulting in improved patient care outcomes in a virtual environment.
- Innovative UX Research and Design: Conducted extensive research, including user interviews and usability testing, to understand human-machine interactions. Translated insights into actionable strategies, enhancing user experiences and setting industry standards.
- End-to-End Experience Development: Conceptualized, designed, and implemented best-in-class digital interfaces and interactive experiences. Delivered design mockups, experience flows, and high-fidelity prototypes, ensuring seamless user interactions.
- Cross-Functional Collaboration: Worked closely with product managers, engineers, and stakeholders to align design concepts with business goals. Fostered collaboration and stakeholder alignment, enhancing decision-making and project efficiency.
- Creative Prototyping and Testing: Developed innovative HMI solutions through creative ideation and prototyping. Conducted rigorous user testing to refine designs, significantly improving user satisfaction and engagement.
- User-Centric Research and Design: Conducted mixed-methods research to understand user needs and goals, creating use cases, personas, user journeys, and information architecture. Achieved a 25% reduction in user friction points and a 15% increase in satisfaction scores across SaaS, B2B, and B2C industries.
- Prototyping and Visual Design Systems: Developed over 35 interactive prototypes and mockups for various platforms (app, web, desktop) using comprehensive visual design systems. Streamlined design processes, cutting cycles by 40%, accelerating time-to-market, and boosting user adoption rates.
- Leadership and Collaboration: Partnered with product owners and cross-functional teams to define user needs and deliver best-in-class user experiences. Directed a team of six using Agile and Scrum methodologies, enhancing efficiency by 30%, streamlining UX workflows, and improving delivery timelines.
- Strategic UX Initiatives: Led design system strategy and advanced complex user interactions. Provided direction, coaching, and feedback to product designers, contributing to the UX community and ensuring high-quality project execution from conception to launch.
- User-Centered Design and Prototyping: Collaborated with teams to create user-centered product designs, requirements, workflows, and strategies. Directed a design transformation in a Fintech B2C Digital loan lending system, developing mobile and web interactive prototypes using Figma and Invision, resulting in an increase in user satisfaction and a reduction in errors.
- Research and Experience Creation: Conducted user research and translated user needs and business requirements into compelling experiences. Created user journeys, flows, wireframes, and interactive prototypes, aligning designs with best practices and templates.
- Cross-Functional Collaboration: Worked closely with Sales, Marketing, Development, and Innovation teams, achieving a 30% reduction in development time and a 15% increase in product adoption rates. Mentored and trained team members, fostering an inclusive workplace recognized by Fortune and People Magazine.
- Design Framework and Retention Strategies: Implemented a comprehensive design framework with detailed guides and systems, reducing design inconsistencies by 20% and lowering development expenses by 25%. Deployed advanced user retention strategies, driving a 30% increase in retention rates and a 15% boost in revenue growth.
- Customer Experience Strategy: Led product teams and collaborated with stakeholders to develop and communicate the customer experience strategy and vision, resulting in a 20% boost in stakeholder satisfaction and alignment with business goals.
- Design Standards and Prototyping: Set standards for design processes and artifacts, including user journeys, wireframes, prototypes, and usability testing. Created high and low fidelity prototypes tested with users and shared with stakeholders, enhancing user satisfaction by 75%.
- Brainstorming and Ideation: Facilitated brainstorming and design-thinking activities with multi-disciplinary teams, synthesizing outcomes into actionable plans. Utilized qualitative and quantitative research to guide product development, significantly improving user retention rates.
- UI Enhancements and Efficiency: Proposed and implemented UI enhancements using Adobe CC, focusing on usability. This led to significant time savings in data entry and retrieval, greatly improving overall efficiency.
Education
Awards
Writing
As a UX Designer and Researcher, with a keen interest in the evolving landscape of travel and transportation, I find the adoption of biometric technology in airports to be both fascinating and promising. The potential for faces and fingerprints to streamline security processes and enhance the overall travel experience is significant.
I read an interesting article in The New York Times about how companies are shaping the future of transportation. Waymo’s seamless integration of services in Phoenix caught my attention. As a transportation enthusiast, I want to share the key points that stood out to me.
In a recent LinkedIn post, the unveiling of the newly redesigned Amazon Fresh stores in the Los Angeles area highlights a critical lesson for designers: prioritize the user experience above all else.
User experience (UX) design has become increasingly important as businesses continue to prioritize the needs and expectations of their users. But what often goes overlooked is the importance of UX strategy in guiding the design process. UX strategy is the foundation that sets the direction for the design, development, and delivery of a product or service. It ensures that the design decisions made align with business objectives and user needs, ultimately leading to a more successful outcome. In this article, we’ll explore why UX designers need to understand UX strategy and how they can benefit from key strategy books.