Alex White

Alex White

design engineer, cyclist in Hilliard, OH, He/Him

About

a product guy that uses design and code to tackle creative problems.

Projects

2023

Lead product designer for a pivotal project that created the company's first online platform for digital marketing clients to interact with their marketing services. Performed user research, created designs and Figma prototypes, developed a React prototype and worked closely with development teams.

2022
Site Builder at RevLocal

Lead product designer on an internal tool used to visually build websites for digital marketing clients. Worked closely with users and the development team to produce designs and prototypes.

2019

Led a technology and design overhaul project for GOJO's IoT SmartLink product. Conducted user interviews and usability studies and produced designs and prototypes. Created the architecture for a VueJS SPA frontend and led the frontend implementation.

2017

Designed, built and launched a platform enabling freelance translators to standout through native language ability verification. Translators can record themselves speaking various prompts that are then evaluated by community volunteers. The platform has processed over 5,000 applications and has over 7,000 community volunteers.

Side Projects

2017

Built and launched a link shortener supercharged with features for marketers. MetaShort gave you complete control over the appearance of links shared on social media, by enabling customization of metadata. Scaled to hundreds of free users, tens of paying users, reached 3rd product of the day at launch on ProductHunt.

Speaking

2021
Remote

How do you know what you’re building is important to your customers? As a developer, it’s easy for you to jump right into the code when given a problem to solve, but what if you build something that nobody wants? Taking the time to design and research your product can help you better meet the needs of customers while avoiding potential rework down the line. This hands-on workshop will present you with a problem that needs solving and guide you on researching, designing and prototyping a solution. You will work in a small group to evaluate the problem and design a solution. Your group will turn the design into an interactive prototype and conduct usability studies to ensure you’re meeting customer needs. Finally, your group will iterate on the design and present your findings to a stakeholder. At the end of this workshop, you will have the fundamentals needed to research and design the solutions your customers want. You will also learn tactics for selling the value of design and research to your client, and how to best present your research results.

List of what attendees will learn:
- Be able to use design software to develop interactive prototypes
- Understand the different types of UX research and feel comfortable running a usability study
- Learn how to summarize findings and present to stakeholders

2020
Sandusky, Ohio

How do you know what you’re building is important to your customers? As a developer, it’s easy for you to jump right into the code when given a problem to solve, but what if you build something that nobody wants? Taking the time to design and research your product can help you better meet the needs of customers while avoiding potential rework down the line. This hands-on workshop will present you with a problem that needs solving and guide you on researching, designing and prototyping a solution. You will work in a small group to evaluate the problem and design a solution. Your group will turn the design into an interactive prototype and conduct usability studies to ensure you’re meeting customer needs. Finally, your group will iterate on the design and present your findings to a stakeholder. At the end of this workshop, you will have the fundamentals needed to research and design the solutions your customers want. You will also learn tactics for selling the value of design and research to your client, and how to best present your research results.

Work Experience

2024 — Now
Columbus, OH

Mostly dev, sometimes designer. Building the future of systems integration, powered by AI!

2021 — 2024
Granville, Ohio
  • Performed research and design for a client-centric analytics dashboard, reached 60% client adoption within 2 weeks of launch.

  • Spearheaded the design and user research for a new website builder tool to that reduced time to create client websites by 75%

  • Trained and educated 35+ team members on product design best practices to standardize and streamline project execution

  • Built the foundation for an internal design system––comprised of a branded standardized set of components for use across company applications

  • Empowered product teams to conduct UX research and UI design to autonomously discover customer requirements

2018 — 2021
Senior UX Engineer at Insight
Columbus, Ohio
  • Facilitated internal sessions, public workshops, and conferences on UX and front-end methodologies to audiences of up to 50+

  • Developed a React-based PWA for a major grocery chain for Kroger––improving order fulfillment by 20% – 30% nationwide

  • Served as team lead and mentor––providing front-end training to 3 junior developers to maximize their performance • Architected and led front-end development of a Vue JS and .NET C# IoT platform––adopted by 70+ hospitals across the country

  • Introduced automated browser testing and Jest unit tests to ensure safe code deployments and reliability

  • Conducted user research with doctors and hospital staff, nationwide and produced high fidelity, interactive prototypes

2020 — 2020
Software Engineer at PriceSpider
Irvine, California
  • Developed public facing, data-driven interfaces with PHP Laravel, React JS and MySQL––enabling businesses to track product sales metrics

  • Partnered with UX, Product, and engineering teams to craft an internal design system to ensure cross team UI consistency

2017 — 2018
Syracuse, NY
  • Developed and launched numerous features with PHP, MySQL and Vue JS (3 major projects)

  • Designed, developed, and scaled an audio based native language verification platform to 2800+ users

  • Increased ProZ.com livestream user engagement by 70% through the design and development of an interactive media platform

Volunteering

2021 — Now
Organizer at Front End Columbus
Columbus, OH

Organizer of a front-end engineer and design focused tech meetup in Columbus, Ohio.

2018 — 2020
Columbus, Ohio

Worked with customers and cute adoptable cats at the adoption center.

Education

2011 — 2015
Bachelor of Science in Computer Science at Ohio University
Athens, OH
2012 — 2012
Musashi University
Tokyo, Japan

Semester abroad at a business school in Tokyo, Japan.

Contact

GitHub