As the Lead UI/UX Designer at Epiphany, my primary objective was to revamp the aesthetics and functionality of the Epiphany Intelligence Platform, previously used solely as an internal tool.

The initial design lacked intuitive navigation and visual appeal, posing usability challenges and offering limited value to potential customers. My approach hinged on understanding user requirements and the value the platform could bring to customers if improved and marketed appropriately.

I spearheaded a complete overhaul of the platform's UI/UX design, implementing a sleek, user-friendly interface that brought data to life. By adopting a user-centric design approach, we transformed the platform into a single source of truth for customers, providing them with accessible, relevant data from multiple sources at their fingertips.

This significant transformation turned the platform into a profitable product, paving the way for a new revenue stream for Reveald. The redesign, under my creative direction, allowed us to market and sell the platform to our customers, validating the power of design in not just enhancing aesthetics but also in driving business growth.

Developed comprehensive investor presentation materials that helped secure significant funding.

The materials effectively communicated Reveald's unique position in the predictive security operations market, highlighting our AI-driven cybersecurity solutions and growth trajectory.

Led comprehensive brand identity development for an AI-driven cybersecurity firm, including initial branding and strategic refresh. The work encompassed creating a distinctive visual language that supported Reveald's transition from services to a hybrid SaaS model with their Epiphany Intelligence Platform. The rebranding contributed to successful funding rounds and enhanced market positioning, effectively communicating the company's innovative approach to predictive security operations.

As a graphic designer for Epiphany Systems, I helped to inform the majority of the early messaging and visuals around the brand in collaboration with our marketing team. As part of our initial launch, I created unique and cohesive brand visuals around our unique software offering and leveraging of machine learning and artificial intelligence to supercharge the threat hunting process.

Later in my tenure, I was promoted to Senior Graphic Designer where I handled all project management and lead a team of designers to drive UI/UX innovations, brand projects, and other marketing collateral.

Developed comprehensive brand and packaging design for this UK-based wellness beverage company founded by former Rolls-Royce executive Lesley So.

The project encompassed creating a visual identity that aligned with the brand's commitment to health and social impact. The successful launch featured three distinctive flavors and established So Good Kombucha as a rising star in Derby's business community, earning recognition as Marketing Derby's Rising Star 2022.