My primary focus is to build brands and create identities with distinct digital experiences, that creates real value for both people and the business.

I worked with culture, processes and visual design systems that supported and evolved our brand and create consistent, intuitive and meaningful experiences across the entire product portfolio.‍

My role spanned across everything from communication strategy and project leadership to concept development, visual design, motion design, audio and implementation.‍

My role was focused on concept development, digital design and project leadership.
Besides that I had an active role in company leadership (hiring new designers, employee wellbeing etc.)

In Citrix I worked as a Senior Designer and Project Lead
My primary responsibility was leading the complex design process of combining 3 products (across 3 locations) into one consistent experience.

I started my career in design at Konform.
Here I worked on UI/UX, Identity, Printwork, Motion Graphics, Art Direction, Project Management etc.