About
Pre-final year student at IIT Guwahati, Brand identity and strategy designer
Projects
- Created and executed the brand identity and strategy for one of India's largest student organised marathon - the Guwahati Half Marathon with over 5k participants. Successfully implemented strategy which increased runner turnout by over 200% along with a 150% increase in campus residents.
- Worked on developing and inculcating the brand values and narrative, derived from the Bihu festival to drive brand recall and retention amongst participants, while working with lead sponsor Asics and Gatorade.
- Managed 40 mentees during the event for successful brand application such as banners, advertisements, merchandise, and a website.
- Worked on ideating and formulating the theme, branding and designing the logo and stylesheet, used to create all deliverables such as banners, posters, website, theme video et. all for the fifth edition of Ishanya.
- Spearheaded the creation of brand identity, campaign ideas, and design learning content for the pioneer edition of the North East Entrepreneur Drive outreach program.
- Successfully engaged 120+ students from 30+ institutes all over India, leading promotional efforts that involved physically visiting colleges in Guwahati to generate awareness and participation.
Side Projects
Worked on the editorial design (theme setting, visual language, thumb-nailing, type setting, layouts, spreads) for the third edition of the annual Cultural Board Magazine of IITG "Roz Roz". The magazine included images and text reflecting student life in IITG Campus, while highlighting the cultural clubs and the role they play.
A series of posters exploring various digital and analog mediums
Awards
Secured 1st Position in the 24 hour Design Marathon, and 4th position in Online Graphic Design Competition out of 22 participating ITs.
Work Experience
(project currently under work)
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Leading the strategic development of the brand identity, positioning, and design system for a Vet Practice Management Software in a start-up funded by NEW GEN IEDC.
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Crafting a cohesive brand system from the ground up, encompassing elements such as logo suite, typography, color palette, and visual guidelines.
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Role includes collaborating closely with founders and stakeholders, applying brand strategy principles to ensure consistent and impactful design across all touch-points, reinforcing the company's unique value proposition.
- As the first design hire for a web 3 based start-up, collaborated directly with the CEO and CTO to produce visually captivating graphics for social media campaigns illustrating complex DAO-related terms.
- Created 30+ graphics for multiple campaigns, including hiring, celebration, and countdown posts, while implementing visual design techniques to enhance user engagement.
- Played a key role in driving significant growth, resulting in a 150% increase in social media accounts following within a three-month duration.