Dennis Purcell

Dennis Purcell

Graphic Designer in Los Angeles


Graphic designer focused on brand identity, package design, and digital advertising.

Work Experience

2008 — Now
Marina del Rey

Partner with clients to spearhead branding initiatives across all channels
Lead innovative, intelligent, and integrated creative solutions which evolve and grow brands
Provide creative vision and design for the development of print and online experiences
Lead creative development of integrated marketing campaigns for clients from concept to execution
Provide creative direction for photography, videography, naming, packaging and trade show design
Guide new business development efforts and set company strategy
Recruit and mentor creative talent

Fox Racing, Slednecks, Atomic Moto, Pelican Products, Kraken Rum, Radar Works, Viking Therapeutics, Concord Music Group, LifeForce Jazz, Schawk! (Herbalife), Eagle Protection, Entertainment Industry Foundation, Messermeister, Pyramat, The Museum of Tolerance, Dine, JNR8 Advertising

2014 — 2017
Brea, CA

Kanex, a leader in Apple accessories, had goal of enlarging its retail footprint and wanted a brand identity and packaging review. I was brought on to board to execute our findings and eventually evolve the brand package system to be Apple store compliant as well as competitive across big box retail partners. The successful rebrand won multiple international product replacements for the company and exceeded their goals.

Developed & designed approved Apple Store retail packaging
Sourced outside vendors and negotiated terms to fit internal budgets
Managed designers and marketing team to meet marketing timelines
Designed trade show booths for both for CES and InfoComm
Managed rebrand effort across all retail and online channels
Coordinated design team and external web firm to meet internal timelines during web redesign
Negotiated vendor contracts to maximize annual marketing budget

2007 — 2008
Flagstaff, AZ

Developed brand strategy from an action sport video producer to a snowmobile outerwear brand
Doubled sales by implementing new online marketing strategies
Lead creative team on multiple issues of the leading snowmobile publication Slednecks Magazine
Designed products and managed team on casual wear lines from concept to tech packs
Developed and designed outerwear collaborating with team riders
Lead interactive team for STV (Slednecks TV) a streaming Flash video channel
Designed a new corporate logo to be used throughout product and branding materials

2000 — 2007
Marina del Rey

Partner with clients to develop marketing strategies
Provide creative vision and design for the development of print and online experiences
Provide award winning solutions to clients for identity and package design
Guide new business development efforts and set company strategy
Recruit and mentor creative talent for success
Fox Racing, Ignited Minds (Sony, Activision), Yellow Brick Records, Concord Music Group, Street Legacy Records, Cornyn+Partners (Radio Shack), Eagle Protection, Pyramat, C Spot Run

1997 — 2000
San Francisco, CA

Lead the creative team from development of conceptual ideas to execution
Responsible in development of integrated ad campaigns across all channels
Coordinated with client and creative teams assuring to meet client expectations
Conducted successful focus group research to test multiple print ad solutions
Lead creative team in rebrand effort for leading consumer electronics brand
Developed multiple B-to-B and B-to-C print ad campaigns for leading global brands
Lead new brand development on tech startup initiatives

MTV Networks, Eidos, Foxy Vegetables, Psygnosis, Streetspace, Vtech, RadioShack

1995 — 1997
Morgan Hill, CA

Art directed and designed multiple print campaigns, collateral, calendars, and catalogs
Developed new corporate kit & product identity system
Designed packaging for over 120 unique products
Designed In-store retail displays, POP, and merchandising displays
Designed gear for motocross, BMX and mountain bike
Developed tradeshow & event concepts & graphics
Designed video box key art for leading action sports video franchises

JNR8 Advertising’s Business Card & Identity from Published in Best of Business Card Design 8

Best of Business Card Design 8 features an innovative collection of the most current and best work by top designers worldwide.


DPD, C Spot Run, and Museum of Tolerance logos

LogoLounge Vol. 1

Manitou, Fox McGrath, CoolBoarders 3 logos

Exploring Package Design Book

Vtech Cordless Phone Packaging

Exploring Typography

Busta Rhymes Custom Type and Poster Design

AltPick Spotlight from Alternative Pick

Graphic Designer interview

1st Place for Poster Design from AltPick Awards

Busta Rhymes live in Miami

Mohawk Paper Promotion

Neo-Metro Brochure


Foxy Vegetables Billboard Campaign

Adweek Mention

Adweek - Foxy Vegetables Billboard Campaign

Merit Award from San Francisco Show 13

Self Promotion Award for Cornyn + Partners Holiday Mailer

Product Design Award from ID Magazine

Fox Racing, 360 MAX Motocross Pant


1991 — 1995
Bachelor of Art - Graphic Design at California State University-Northridge
Northridge, CA